COI hires chief for digital role

The Central Office of Information has appointed Jamie Galloway, a media agency strategist, as head of media development. His brief is to spearhead the COI’s marketing drive through new digital channels.

The Central Office of Information has appointed Jamie Galloway, a

media agency strategist, as head of media development. His brief is to

spearhead the COI’s marketing drive through new digital channels.



Galloway, who joins next month, was formerly international media manager

at MediaCom TMB, where he was involved in the development of new media

and interactive projects for clients including Nokia.



He will be charged with deciding how digital and interactive television,

and new media and sponsorship, can be used in marketing government

policy.



Galloway’s appointment comes at a time when government marketing budgets

are being diverted into below-the-line activities and interactive

media.



Corinne Purton, of the COI’s marketing communications group, said:

’Interactive communication is playing a much more important role in

government information campaigns. It provides an effective way for the

public to interact with the government.’



The COI’s recent annual report showed that out of a marketing spend of

pounds 173.4m, some pounds 68m is now spent outside mainstream

advertising. The internet now accounts for 30% of response to Army

recruitment ads.



The COI also intends to spend more on broadcast sponsorship, and

offering strategic consultancy services to individual departments.



Other government departments such as the Department of Health are

already looking at the role interactive and digital television can play

in their marketing activity. NHS Direct is working on a deal with

Flextech to back its Living Health interactive channel, which launches

next year.



Galloway’s brief will also include responsibility for COI sponsorship of

digital media. While at MediaCom, he handled Nokia’s sponsorship of the

International Skiing Federation’s Skiing Championships for the launch of

its 6110 mobile phone model.



Earlier this year, the COI drew up its first sponsorship roster with the

specific goal of moving into programme production and sponsorship.



Agencies including CIA’s Mediavision Integrated (MVI) and Broadcast

Innovations are working on campaigns and consultancy in the interactive

sector.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message