DIRECT: Briefs

Asda and Kingfisher have said that electronic commerce will not replace traditional shopping habits in the next ten years. At a debate organised by the Direct Marketing Association, both retailers argued against the motion that ’Within the next decade the majority of people will do most of their shopping online’. Chris Garthwaite, head of group development and complementary channels at Kingfisher, argued that the necessary infrastructure was unlikely to be in place. Julian Graham Rock, trading manager for home shopping and e-commerce at Asda, said the revolution would take longer than a decade.

Asda and Kingfisher have said that electronic commerce will not

replace traditional shopping habits in the next ten years. At a debate

organised by the Direct Marketing Association, both retailers argued

against the motion that ’Within the next decade the majority of people

will do most of their shopping online’. Chris Garthwaite, head of group

development and complementary channels at Kingfisher, argued that the

necessary infrastructure was unlikely to be in place. Julian Graham

Rock, trading manager for home shopping and e-commerce at Asda, said the

revolution would take longer than a decade.





ScottishPower is targeting a direct mail campaign at 3.5 million

small- to medium-sized enterprises (SMEs). The activity, through Tullo

Marshall Warren, aims to position ScottishPower as a key energy provider

to the SME sector. Mailings use the strapline ’ScottishPower - promoting

business efficiency’.





Hamilton Wright, the Cirencester-based agency, has appointed Michelle

Tompkins as account director on its Volvo account. Her previous

experience includes a spell for Saatchi & Saatchi in New Zealand.





Virgin Vouchers is to run a direct mail campaign through Connection

Direct to target corporate customers. The mailing communicates the

variety of redemption opportunities that Virgin Vouchers offer. The

gatefold mailer with response card will hit 5000 existing and potential

customers. The mailing is incentivised with Virgin Vouchers in a prize

draw.





Experian,the information services provider, is launching a new service

offering marketers details of consumers’ purchasing behaviour. Club

Canvasse will provide marketers with customer transaction data gathered

from mail-order companies. The service will then be extended across a

variety of sectors, starting with publishing, next year. The initial

mail-order data will enable marketers to target consumers most likely to

be interested in particular products and services.





The Blue Cross, the animal charity, is to re-run its DRTV ad, ’Barney’,

to raise pre-Christmas funds. Produced by WWAV Rapp Collins, the ad

tells the story of a dog called Barney brought into a Blue Cross

adoption centre after being found abandoned at a roadside. Viewers are

asked to call and pledge pounds 2 a month. The 90-second ad will run

across UK Living, Animal Planet, Channel 4, Channel 5, and GSkyB.





Tequila Payne Stracey has named Jeremy Hall as its strategic planning

director. Hall joins the agency from Bates Communications, where he was

planning director. His role at Tequila Payne Stracey will be to focus on

the planning and implementation of marketing strategy across the

agency’s client base. Hall will focus on brand-led direct and

relationship marketing.



Also joining the agency is Gray Sycamore. Sycamore, currently senior

digital marketing strategist at Tequila Digital, will be head of digital

strategy.





Ffwd Precision Marketing has expanded its creative department with the

appointment of Rowland Hill as head of art and design, and Kristian

Winslade as designer. Both were internal appointments.





The DMA and Marketing magazine announced the winner of the first

’Excellence in People’ awards last week. The winners are Brann in

recruitment, Manifesto Marketing Services in training, The Direct Agency

in working practices, OgilvyOne Worldwide in retention, and the

Marketing Organisation for innovation.



The awards were created to benefit agencies by recognising expertise and

innovation.





The DMA Royal Mail Awards Committee has asked Marketing to point out,

following its story ’Joshua shortlisted for six categories in DMA

Awards’ (Marketing, November 4), that this year’s judging process in no

way sought to limit the number of nominations for individual agencies.

The fact that no one agency dominated the shortlists shows that entrants

have heeded the call for higher standards and been more selective in the

work they submitted.





FCA has restructured and promoted managing partner Samantha Smith to the

role of managing director. Earlier this year, FCA brought in Mike Croft

as chairman and chief executive. Smith’s promotion is designed to raise

the profile of the management team. Smith was previously marketing

director of Burger King, McDonald’s and Demon Internet.



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