Asda and Kingfisher have said that electronic commerce will not
replace traditional shopping habits in the next ten years. At a debate
organised by the Direct Marketing Association, both retailers argued
against the motion that ’Within the next decade the majority of people
will do most of their shopping online’. Chris Garthwaite, head of group
development and complementary channels at Kingfisher, argued that the
necessary infrastructure was unlikely to be in place. Julian Graham
Rock, trading manager for home shopping and e-commerce at Asda, said the
revolution would take longer than a decade.
ScottishPower is targeting a direct mail campaign at 3.5 million
small- to medium-sized enterprises (SMEs). The activity, through Tullo
Marshall Warren, aims to position ScottishPower as a key energy provider
to the SME sector. Mailings use the strapline ’ScottishPower - promoting
Hamilton Wright, the Cirencester-based agency, has appointed Michelle
Tompkins as account director on its Volvo account. Her previous
experience includes a spell for Saatchi & Saatchi in New Zealand.
Virgin Vouchers is to run a direct mail campaign through Connection
Direct to target corporate customers. The mailing communicates the
variety of redemption opportunities that Virgin Vouchers offer. The
gatefold mailer with response card will hit 5000 existing and potential
customers. The mailing is incentivised with Virgin Vouchers in a prize
Experian,the information services provider, is launching a new service
offering marketers details of consumers’ purchasing behaviour. Club
Canvasse will provide marketers with customer transaction data gathered
from mail-order companies. The service will then be extended across a
variety of sectors, starting with publishing, next year. The initial
mail-order data will enable marketers to target consumers most likely to
be interested in particular products and services.
The Blue Cross, the animal charity, is to re-run its DRTV ad, ’Barney’,
to raise pre-Christmas funds. Produced by WWAV Rapp Collins, the ad
tells the story of a dog called Barney brought into a Blue Cross
adoption centre after being found abandoned at a roadside. Viewers are
asked to call and pledge pounds 2 a month. The 90-second ad will run
across UK Living, Animal Planet, Channel 4, Channel 5, and GSkyB.
Tequila Payne Stracey has named Jeremy Hall as its strategic planning
director. Hall joins the agency from Bates Communications, where he was
planning director. His role at Tequila Payne Stracey will be to focus on
the planning and implementation of marketing strategy across the
agency’s client base. Hall will focus on brand-led direct and
Also joining the agency is Gray Sycamore. Sycamore, currently senior
digital marketing strategist at Tequila Digital, will be head of digital
Ffwd Precision Marketing has expanded its creative department with the
appointment of Rowland Hill as head of art and design, and Kristian
Winslade as designer. Both were internal appointments.
The DMA and Marketing magazine announced the winner of the first
’Excellence in People’ awards last week. The winners are Brann in
recruitment, Manifesto Marketing Services in training, The Direct Agency
in working practices, OgilvyOne Worldwide in retention, and the
Marketing Organisation for innovation.
The awards were created to benefit agencies by recognising expertise and
The DMA Royal Mail Awards Committee has asked Marketing to point out,
following its story ’Joshua shortlisted for six categories in DMA
Awards’ (Marketing, November 4), that this year’s judging process in no
way sought to limit the number of nominations for individual agencies.
The fact that no one agency dominated the shortlists shows that entrants
have heeded the call for higher standards and been more selective in the
work they submitted.
FCA has restructured and promoted managing partner Samantha Smith to the
role of managing director. Earlier this year, FCA brought in Mike Croft
as chairman and chief executive. Smith’s promotion is designed to raise
the profile of the management team. Smith was previously marketing
director of Burger King, McDonald’s and Demon Internet.