MARKETING MIX: Cabin pressure’s stable; travellers slightly less so

Never mind aggressive driving on the M4, how about being pawed by an abusive, chain-smoking drunk on your descent into Los Angeles International airport?

Never mind aggressive driving on the M4, how about being pawed by

an abusive, chain-smoking drunk on your descent into Los Angeles

International airport?

You’d be unlucky to experience all three, but the latest Business Travel

Lifestyle Survey from OAG reveals the that four in ten business

travellers witnessed verbal or physical abuse of passengers or personnel

in the past 12 months. More than half of these incidents involved verbal

abuse of airline staff, while two per cent of business travellers

experienced a diverted flight as a result.

’Air rage’, according to OAG, is a growing concern, but the survey

reveals cultural trends which may assist worried business travellers in

planning their itineraries.

Travellers from the Asia-Pacific region are more likely to encounter

someone who has drunk too much than European passengers, while illegal

smoking is least common among US travellers, who are more used to tough

anti-smoking legislation.

But sexual advances are the big worry for US travellers, 4% of whom

witnessed an occurrence in the past 12 months. While this was more

likely to be a concern for women, the men weren’t entirely unharrassed

(6% compared with 1%).


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