United News & Media has created the role of director of group
strategy, and poached government adviser Bernard Gray to fill the
position. The role brings together responsibility for group strategy,
corporate development and communications. Gray, who reports to chief
executive Clive Hollick, was formerly an adviser to defence secretary
Hello! magazine is sponsoring a new programming strand on the
BBC/Flextech flagship channel, UK Gold. Over nine weeks, Hello! will
sponsor Girls’ Night In, which includes French and Saunders and Ruby Wax
Blockbuster will roll out DVD (digital versatile disc) films to more
than 550 of its stores by September to generate interest in the run-up
to Christmas. To support the roll-out, Blockbuster will run a
three-week, in-store launch promotion offering customers who buy a DVD
title another one for half price.
Unipath has appointed OgilvyOne to test response advertising for
Persona, its contraception product. OgilvyOne will test press
advertising, inserts and a direct mail campaign. Persona, a natural
method of contraception, is targeted at women aged between 25 and
Talk Radio has signed three sponsorship deals which tap into its new
sport and business coverage. Tetley’s Bitter and NEC Mobile Phones are
sponsoring Talk’s Rugby World Cup coverage. Freeserve is sponsoring
weekday business news programme Bloomberg on the Money.
Airport advertising contractor Sky Sites has appointed the former CEO of
Western International Media, Don Sperring, to be UK managing
Sperring was originally hired by Sky Sites as a consultant in May; since
then the company has been sold to JC Decaux. Sales controller Lee
Lawrence has been promoted to director of sales.
Somerfield has axed Paul Hutton’s position, as associate director
responsible for brand identity and corporate design, as part of its
continuing marketing shake-up. He will leave the company after
completing in-store marketing projects. The retailer also announced that
Martin Sutherland, formerly marketing controller, will be responsible
for promoting the brand externally, reporting to Richard Smith,
marketing director for Somerfield Stores.
Cadbury will launch Marble Obsession, a miniaturised version of its
Marble chocolate bar, in April. To be marketed as a premium treat for
women, the chocolate is Cadbury’s first foray into the bite-sized-bar
market, currently dominated by Mars Celebrations. TBWA GGT Simons Palmer
will launch the product with a pounds 500,000 poster campaign. Cadbury
will extend its bite-sized chocolate bar range later this year when it
launches its Miniature Heroes range.
Sega has signed a deal with MTV UK to sponsor the channel’s R&B show,
The Lick, in what is understood to be the largest sponsorship package
the channel has carried, eclipsing the pounds 1m deal it signed with
Cadbury earlier this year. The integrated package features programming
across MTV, including sponsored billboards and title sequences on The
Lick. The move forms part of Sega’s pounds 60m launch of Dreamcast, its
next generation console.
Energy company PowerGen is kicking off a new pounds 3m TV campaign
designed to emphasise that power is part of everyday life. The campaign
is designed to further underline the PowerGen brand following the
rebranding of East Midlands Electricity. Creative work was handled by
Saatchi & Saatchi with media by Western International Media.
London Eye, the British Airways-sponsored Ferris wheel to be erected in
September, is looking for an advertising agency to attract visitors.
The 1600-tonne wheel, which will be lifted into position over the Thames
to a height of 135 metres, is designed to celebrate the millennium.
The Independent Television Commission has appointed Professor Dawn
Oliver to chair its Advertising Advisory Committee, which provides
advice to the ITC on its responsibilities regarding advertising
standards. Professor Oliver takes over from Professor Colin