Ford and Dr Martens are sponsoring a link-up between homeless
charity Shelter and the football community. Strip 4 Shelter, which takes
place on September 24, asks participants to pay pounds 2 to wear their
favourite football strip to work or school. The event has been arranged
by through-the-line agency Claydon Heeley.
UK companies are spending more than ever on sports sponsorship, with the
market worth pounds 368m in the half-year ending June 1999, according to
figures from Sportscan, Ipsos-RSL’s report service. The figure is up
from pounds 353m in the last half of 1998. Football is backed by the
most money, receiving pounds 110m in the first half of 1999. Of the 1152
UK sports sponsorship details monitored by Sportscan, the
finance/insurance industry has the greatest number of deals, with
London Arena has appointed Simon Mayes as its sponsorship director, in a
bid to build revenues from sampling, advertising and corporate
hospitality around the venue. Mayes joins from promotions company Big
Bang, where he was a director. The 12,500 capacity venue has invested
pounds 10m to upgrade facilities.
Heinz is launching its first premium range of soups in October. Leo
Burnett will handle the pounds 10m launch campaign, which will feature
television, press and poster advertising. The initiative includes
Heinz’s first non-canned soups, called ’foil-sealed pouch soups’, as
well as a range of premium canned soups.
IPC plans to invest pounds 55m in acquisitions and new internet
developments over the next two years. Up to pounds 30m will go toward
acquisitions, while it will spend pounds 25m launching a new
internet-based company, IPC Electric.
Clerical Medical Investment Group is to alter the roles of its
advertising agencies, Publicis and Partners BDDH, in an effort to
increase the clarity of its advertising. The changes will see Publicis
take on responsibility for trade advertising, much of which is currently
handled by BDDH. All consumer advertising will now be handled by BDDH.
Clerical Medical, which spends about pounds 1m on advertising a year,
said that fees would be split evenly between the two agencies.
The BBC’s corporate department is launching a trailer called ’Insights’,
to promote BBC News. It will be shown on BBC1 this week, and features a
number of the corporation’s chief reporters, including John Simpson,
Michael Buerk and Kate Adie.
Brand advertising has very little effect on what consumers eat, other
than which brands they choose, according to the latest research by the
Advertising Association. A survey of data spanning more than 25 years
found that growth in food company advertising expenditure, estimated to
be worth over pounds 500m this year, had not increased household food
Times Newspapers has made two senior management appointments. Gary
Savage has been promoted to advertising director, display, from deputy
advertising director of TNL. John Trickett has been appointed
advertising director, classified, at TNL. He was formerly head of
Silver Arrow, a new drinks mixer, is being launched next month. The
carbonated cranberry juice drink takes its name from a 1920s
Mercedes-Benz Silver Arrow Car. Ashley Carter has designed the bottle,
packaging and point-of-sale material.
The Institute of Practitioners in Advertising is publishing a guide this
autumn to help the advertising industry understand how to use electronic
media in marketing communications. The guide is a collaboration between
the IPA’s media policy group and digital marketing group.
Le Meridien, the international hotel chain owned by the Forte Group, has
appointed design and branding agency Landor to undertake a major review
of its brand as it expands globally.
Poundland, the 52-strong chain of stores selling only pounds 1 items, is
launching its first TV campaign. The ads, through McCann-Erickson
Bristol, will run on Central TV this autumn.
Correction: in Marketing’s Biggest Brands survey last week, Ammirati
Puris Lintas was listed as the creative agency for Birds Eye Frozen
The agency handling the account is McCann-Erickson.