Holiday firm Pontin’s has appointed WWAV Rapp Collins North to
develop a direct marketing strategy. WWAV is charged with creating a
campaign to keep existing customers and win new ones. Direct mail will
be used to maintain a regular dialogue with customers.
Scottish & Newcastle Retail (S&NR) is running an integrated promotional
campaign around its ’Millennium Nights’ initiative. In the run-up to the
millennium, S&NR is carrying out national sampling nights, student
promotions and staff training through Dynamo Promotional Marketing.
Activity will build up to the eve of the new millennium, when S&NR pubs
will host parties and other events.
Hitachi Software Europe has appointed Dowell & Associates to build
awareness of its products through direct marketing, sales promotion,
internet and advertising activity. Dowell will target the education,
marketing and corporate sectors with details of Hitachi’s new
Volkswagen Commercial Vehicles is targeting 3000 rival car dealers whose
franchisers do not manufacture vans. The campaign, through Barraclough
Hall Woolston Gray, offers dealerships the chance to test drive
Volkswagen vans by calling a freephone number.
Lunn Poly is creating 1000 jobs with the launch of a call centre venture
in Scotland called Lunn Poly Direct. The new venture will support the
travel agency’s plans to develop direct sales and e-commerce
Galileo, a subsidiary of British Airways, has appointed Black Cat to
develop response-driven advertising programmes. Galileo provides booking
and information services to airlines, hotels and car rental
Shoe brand Bootleg is running a national campaign to build awareness for
the ’Back to School’ season. A promotion, through Tequila Payne Stracey,
will run in Clarks and independent shoe shops. The Bootleg brand will
also link with the Pepsi Chart for an on-air competition on August
Fabienne Tyler, who stepped down earlier this year as the chair of the
DMA Royal Mail Awards Committee, has been named chair of judges for this
year’s awards. Part of her role is to attract more entries from
above-the-line and promotional marketing agencies.
Paul Kitcatt, Brann’s European creative director, is leaving the agency
after more than a decade. Kitcatt decided against taking a post based at
the Chicago HQ of parent company Snyder and will instead look for
opportunities in the UK.
The Direct Marketing Association (DMA) is launching UK access to an
e-mail preference service, following threats from the government that it
will clamp down on unsolicited e-mail. Consumers will be able to
register their e-mail addresses at the E-mail Preference Service through
the DMA’s web site.
Dixons, the electrical goods retailer, is opening an 800-strong call
centre in Sheffield. The call centre will help to handle the 40 million
customer enquiries received by Dixons by telephone, fax and e-mail.
Dixons has yet to decide which parts of its business will be handled
from the new site.