We’ll give a bottle of champagne to the first randomly selected
entry correctly identifying the company below. It has an advertisement
within the appointments section of this week’s Marketing. Fax your
answers to 0171 413 4504.
This week’s mystery company can trace its heritage back to 1862 as a
purveyor of Cuban spirits.
Throughout the history of the company, one of the most enduring symbols
used on its spirit bottles has been that of the ’Murcielago’, or the
The bat is supposed to watch over the fortunes of the company. The Group
has a turnover in excess of pounds 2bn and is the second largest
privately owned consumer goods business in the world.
To mark the millennium the company was the sole sponsor of London
Transport’s free ride scheme.
Last week’s winner was Sophie Maret of Halifax plc, who correctly
identified Reckitt Benckiser.