Euro 2000 hands HHCL pounds 3m brief to promote patrons

The Euro 2000 football championship, which has signed sponsors including Coca-Cola, MasterCard and Carlsberg, has hired HHCL & Partners to promote the event and the supporting brands.

The Euro 2000 football championship, which has signed sponsors

including Coca-Cola, MasterCard and Carlsberg, has hired HHCL & Partners

to promote the event and the supporting brands.



The agency will produce a pounds 3m TV and poster campaign to coincide

with the finals, which begin next June. HHCL was selected by ISL, the

marketing agent for Euro 2000, whose job is to sign sponsors and

maximise participation.



The campaign aims to increase the value of the sponsorship to clients

who are ploughing millions of pounds into major sporting events.

Companies sponsoring Euro 96 paid out pounds 3.5m each and next year’s

sponsors are estimated to be paying in excess of pounds 5m each.



Several Euro 96 sponsors cited cost as one reason behind their decision

not to renew their sponsorship. They include Mars Confectionery, Umbro

and Canon.



Other Euro 2000 sponsors include Fuji, McDonald’s, JVC, Philips, Sony

PlayStation, Pringles and an unnamed car manufacturer, expected to be

Hyundai.



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