Briefs, a new web site selling premium baby products and brands online, launches this week through internet company Mazware. It will sell items such as Tomy toys, upmarket European babywear and organic baby food, and is talking to a major internet service provider about a marketing tie-up., a new web site selling premium baby products and

brands online, launches this week through internet company Mazware. It

will sell items such as Tomy toys, upmarket European babywear and

organic baby food, and is talking to a major internet service provider

about a marketing tie-up.

Asda is inviting customers to millennium parties at 100 stores, starting

from the end of October. The promotion, devised by the Marketing Store

Worldwide, will include firework displays and a live concert by Chris de

Burgh at the Doncaster store. Virgin Cola is among the suppliers

supporting the events.

KLM and Alitalia have been jointly designated as official airlines for

the European Football Championships, Euro 2000, by UEFA. The two

airlines, which recently joined in a business alliance, will display

their brands on stadium billboards during the championship matches. The

deal was struck through ISL Worldwide.

Amra, the largest regional newspaper sales house, has appointed Adrian

O’Neill as marketing director. His role will be to challenge perceptions

of the regional press and drive new business. Prior to his appointment,

O’Neill was director of the CST Group.

Teamtalk, the football web site, has joined forces with online trading

firm eBay to enable football fans to buy and sell football memorabilia

over the internet. Fans click on links between the Teamtalk

( and eBay ( sites to bid for items on

the eBay site.

Examples of lots up for auction include a signed Manchester United


The Institute of Direct Marketing (IDM) is attempting to drive up the

numbers of new recruits to direct marketing with an evening called ’How

to Survive in Direct Marketing in the New Millennium’. The event, to be

held on October 27 at Church House, Westminster, tackles the skills

required for the new millennium and addresses the pressures of a career

in direct marketing.

Direct Recruitment is sponsoring the evening.

JD Sports, the sportswear retailer, is launching a new television ad on

October 21, with the strapline ’r u jd?’. JD will emphasise the new

branding in store-window displays, point-of-sale material and the

company’s loyalty scheme, JD Goldcard. The ad was created and produced

in-house, with media by MediaCom TMB North.

Toys ’R’ Us is launching an online service called,

which will offer toys and games at low prices. The toy retailer is

cutting overheads by leveraging its infrastructure and global buying

power. Orders will be limited to a maximum of two of the same item per


Sponsorvision, the broadcast sponsorship agency, is setting up a

below-the-line arm. The agency has poached Jerry Peck, a board director

at PR agency Freud Communications, to head the new division.

Mitsubishi Motors is running a poster campaign along the entire length

of Earl’s Court station for this year’s Motor Show. Created, planned and

bought through Roose & Partners, it comprises 100 poster sites promoting

each model in the Mitsubishi range, and mirrored escalator panels

featuring the Mitsubishi strapline, ’Identify Yourself’.

The Daily Telegraph is publishing a one-off ski supplement with this

Saturday’s paper, as part of a drive to attract younger readers. The

24-page magazine, focusing on extreme skiing, is sponsored by United


Haymarket is running a basic day-long internet course for senior

marketers called ’Everything You Always Wanted to Know About the

Internet (But Were Afraid to Ask)’. The course is on Tuesday October 26,

at the Jarvis Piccadilly Hotel in Manchester. For further details call

0171 413 4390.

Fitch, the design and branding consultancy, is launching a new

Asia-Pacific-based operation, Fitch Tropical, as a joint venture with

the Singapore marketing services group Tropical One, whose clients

include Subaru. It will focus on the retail, service and manufacturing

sectors, focusing on brand strategy.

Southampton Football Club has appointed to manage its

official web site. The site was launched on October 15. now manages web sites for ten Premier League clubs.


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