WebBaby.co.uk, a new web site selling premium baby products and
brands online, launches this week through internet company Mazware. It
will sell items such as Tomy toys, upmarket European babywear and
organic baby food, and is talking to a major internet service provider
about a marketing tie-up.
Asda is inviting customers to millennium parties at 100 stores, starting
from the end of October. The promotion, devised by the Marketing Store
Worldwide, will include firework displays and a live concert by Chris de
Burgh at the Doncaster store. Virgin Cola is among the suppliers
supporting the events.
KLM and Alitalia have been jointly designated as official airlines for
the European Football Championships, Euro 2000, by UEFA. The two
airlines, which recently joined in a business alliance, will display
their brands on stadium billboards during the championship matches. The
deal was struck through ISL Worldwide.
Amra, the largest regional newspaper sales house, has appointed Adrian
O’Neill as marketing director. His role will be to challenge perceptions
of the regional press and drive new business. Prior to his appointment,
O’Neill was director of the CST Group.
Teamtalk, the football web site, has joined forces with online trading
firm eBay to enable football fans to buy and sell football memorabilia
over the internet. Fans click on links between the Teamtalk
(www.teamtalk.com) and eBay (www.eBay.co.uk) sites to bid for items on
the eBay site.
Examples of lots up for auction include a signed Manchester United
The Institute of Direct Marketing (IDM) is attempting to drive up the
numbers of new recruits to direct marketing with an evening called ’How
to Survive in Direct Marketing in the New Millennium’. The event, to be
held on October 27 at Church House, Westminster, tackles the skills
required for the new millennium and addresses the pressures of a career
in direct marketing.
Direct Recruitment is sponsoring the evening.
JD Sports, the sportswear retailer, is launching a new television ad on
October 21, with the strapline ’r u jd?’. JD will emphasise the new
branding in store-window displays, point-of-sale material and the
company’s loyalty scheme, JD Goldcard. The ad was created and produced
in-house, with media by MediaCom TMB North.
Toys ’R’ Us is launching an online service called DiscountToys.co.uk,
which will offer toys and games at low prices. The toy retailer is
cutting overheads by leveraging its infrastructure and global buying
power. Orders will be limited to a maximum of two of the same item per
Sponsorvision, the broadcast sponsorship agency, is setting up a
below-the-line arm. The agency has poached Jerry Peck, a board director
at PR agency Freud Communications, to head the new division.
Mitsubishi Motors is running a poster campaign along the entire length
of Earl’s Court station for this year’s Motor Show. Created, planned and
bought through Roose & Partners, it comprises 100 poster sites promoting
each model in the Mitsubishi range, and mirrored escalator panels
featuring the Mitsubishi strapline, ’Identify Yourself’.
The Daily Telegraph is publishing a one-off ski supplement with this
Saturday’s paper, as part of a drive to attract younger readers. The
24-page magazine, focusing on extreme skiing, is sponsored by United
Haymarket is running a basic day-long internet course for senior
marketers called ’Everything You Always Wanted to Know About the
Internet (But Were Afraid to Ask)’. The course is on Tuesday October 26,
at the Jarvis Piccadilly Hotel in Manchester. For further details call
0171 413 4390.
Fitch, the design and branding consultancy, is launching a new
Asia-Pacific-based operation, Fitch Tropical, as a joint venture with
the Singapore marketing services group Tropical One, whose clients
include Subaru. It will focus on the retail, service and manufacturing
sectors, focusing on brand strategy.
Southampton Football Club has appointed Planetfootball.com to manage its
official web site. The site was launched on October 15.
Planetfootball.com now manages web sites for ten Premier League clubs.