MEDIA: Briefs

Six regional newspaper groups have joined forces to launch ’full service’ net sites devoted to vehicles and homes. The groups, Newsquest, Northcliffe, Trinity Mirror, Regional Independent Media, Bristol United Press and the Guardian Media Group’s regional newspapers, aim to build classified ad brands under the Fish4cars, Fish4jobs and Fish4homes banners.

Six regional newspaper groups have joined forces to launch ’full

service’ net sites devoted to vehicles and homes. The groups, Newsquest,

Northcliffe, Trinity Mirror, Regional Independent Media, Bristol United

Press and the Guardian Media Group’s regional newspapers, aim to build

classified ad brands under the Fish4cars, Fish4jobs and Fish4homes

banners.



The Institute of Practitioners in Advertising has appointed Geoffrey

Russell as director for media affairs and company secretary. He replaces

John Raad, who retires next February after 22 years in the post. Russell

is company secretary and director of special projects at the Radio

Advertising Bureau. He began his career with Procter & Gamble before

stints at McCann-Erickson and AAP Ketchum.



Emap Metro is repositioning Sky magazine to attract a larger female

audience and increase its focus on style, technology and web site

recommendations.



Future Publishing has been rapped over an ad for its computer game

magazine, Future Gamer, which suggested taking the magazine in a

’dosage’ of ’one per week’. The Advertising Standards Authority decided

the magazine’s young readers would see it as a reference to drug taking.

Future has withdrawn the ad.



The Periodical Publishers Association said it was disappointed by the

government’s decision to exclude magazines from the delayed ban on

tobacco advertising. A blanket ban on tobacco, which currently provides

the magazine industry with an estimated pounds 8m a year, will take

effect from December 10.



Greg Dyke will outline his vision for the future of the BBC at the

Spectator/Zurich Lecture on November 18. The speech will be Dyke’s first

public pronouncement on his plans for the future of the Corporation.



Peter Chernin, the chief operating officer of News Corporation, has been

appointed to the board of Etrade. Last month, Rupert Murdoch appointed

his son, James, to oversee the company’s global web strategy.



Classic FM has renewed its deal with AA Vodafone Roadwatch to provide

daily traffic and travel information for the next 12 months. The service

has supplied the station with travel news since 1992.



ScottishPower Retail, one of the UK’s leading electrical retailers, is

launching an in-store customer magazine as part of its latest marketing

offensive. The Power will have a circulation of more than 400,000 and

will be distributed three times a year from next year in ScottishPower’s

180 stores around the UK.



The BBC is teaming up with thousands of organisations across Britain to

give free crash courses on getting started on the internet. The

initiative is the second phase of the BBC campaign, Web Wise.



Carlton Communications has appointed Nick Markham as its first director

of human resources and strategy. Markham joins from Laura Ashley, where

he was responsible for franchising and financial analysis.



IPC Music and Sport is revamping Melody Maker with a new logo and ad

campaign through Duckworth Finn Grubb Waters. From October 27, the title

will be transformed into a glossy A4 format with a cover price of pounds

1.



Sky Television is creating an original short film starring Vic Reeves to

be shown in Skyscape, the entertainment venue at the Millennium

Dome.



The Good Ship Citizen is set in a northern factory that manufactures

products to enhance traditional British life.



European Commission officials have said that proposals to charge digital

television viewers in the UK an additional licence fee of pounds 24

could give the BBC an unfair advantage over its commercial rivals. They

plan to write a warning letter to the government.



James Ackerman, chief executive of interactive TV service Open, said the

company would consider flotation once the service has been running for a

few months. Analysts value Open at about pounds 2bn. It is owned by

BSkyB, BT, HSBC bank and Matsushita.



Vivendi, the French media and utility group, has won a place on the

board of BSkyB with the appointment of chief operating officer Eric

Licoys as a part-time director. Vivendi has a 25% stake in BSkyB.



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