With less than three months to go before we catapult into the new
millennium, the recruitment market for marketers is flourishing.
Once suffering a shortage of skilled staff at senior levels, companies
are now expanding their marketing departments to keep up with growth in
business. As more people are attracted to working in the industry, and
the shape of marketing is changed by technology, companies are realising
that more specific skills are required.
The Chartered Institute of Marketing admits that while entry into
blue-chip companies is more optimistic than it used to be, it still
remains competitive, especially for people just entering the profession.
For those in their second or third job who are hunting for their next
move up, strong IT skills and new media experience are proving to be a
Marketing qualifications and familiarity with European languages are
also being added to the list of qualities that large organisations are
searching for in candidates.
Recruitment processes can be a painstaking task, with a variety of
methods designed to draw in the right person. The recruitment fair
Marketing Moves Live was introduced to bring job seekers and
organisations together in one place in order to benefit both.
The event launched very successfully last October, attracting nearly
1,700 people from all types of marketing backgrounds. By informally
meeting potential employers and discussing various aspects of what the
roles entail, interested marketing applicants can gain a better grasp of
what these blue-chip companies are looking for. Likewise, companies can
meet a multitude of candidates all under one roof and get a feel for the
type of person they want to recruit. It is also an effective way for
candidates to compare potential employers.
As with last year, it will take place at the Cafe Royal on October 26
and 27 between noon and 8pm, allowing those who are already employed to
turn up after work if they wish.
To help the recruitment process run more efficiently, each company
provides detailed brochures which state more about themselves and
exactly what type of people they are looking for, ultimately leaving
candidates to decide if these companies suit their individual needs.
Entrance is free, although each visitor must fill out a registration
form to confirm their status in marketing and prove they have a genuine
interest. These are completed on arrival at the Cafe Royal or,
alternatively, those wishing to save time can pre-register over the
internet at www.marketing.haynet.com/mlive.
Wide range of vacancies
Among the companies at the exhibition wishing to fill a wide range of
marketing vacancies with experienced and motivated people will be:
Capital One, Littlewoods, Motorola, Abbey National, MBNA, One 2 One,
Orange, Oxfam, Taylor Nelson Sofres, Kraft Jacob Suchard, Allied Domecq
Spirits and Wines (UK) Ltd and Safeway.
With such an eclectic mix of companies, this year’s event hopes to build
upon the success of its initial launch and attract marketers with at
least one year’s experience in the industry.
One new arrival at the event, Motorola, agrees with the Chartered
Institute of Marketing’s comments regarding strong IT skills and
languages as assets in the marketing realm. A global telecommunications
company, whose whole infrastructure sits on the notion of e-commerce, it
regularly works overseas in the US and Europe and considers these skills
to be an important resource when dealing with their suppliers. But it
also looks for people with a good general technical understanding or
those from a manufacturing or engineering background. The firm has 15
positions to fill at the exhibition.
Motorola is primarily looking for managers, and Sion Mooney, its UK
sourcing specialist, stresses that vision and creativity, as well as the
capability to communicate both internally and externally, are essential
because the industry is constantly moving into new markets. Motorola
intends to collate a database of candidates who may not possess the
right skills now, but who would like to be informed of vacancies in the
Supermarket giant Safeway, which exhibited for the first time last year,
explains that one of the key reasons it is returning to Marketing Moves
Live is because the event attracts so many high quality candidates and
the standard of experience is high.
Varying levels of experience
Tom Russell, Safeway’s human resources executive, remarks: ’We saw
people who possessed varying levels of experience, from recent graduates
right though to senior management. It also gave us the opportunity to
meet our potential employees face to face, rather than using the
traditional methods of recruitment, like screening applications and
Within Safeway there are plenty of opportunities for people who want to
make a difference and have ambition and drive. Candidates can expect to
be working on functional projects in which they can draw upon their
skills in a variety of divisions. Operating as a team, Safeway considers
liaison with others in the company to be an important issue because it
provides everyone with a greater understanding of the marketing
In Russell’s experience, there are so many niche areas in marketing that
the narrower a person’s skills, the harder it is to find a suitable
He suggests the solution is to diversify so there are no real barriers
when it comes to finding employment.
Taylor Nelson Sofres is the fourth-largest market research company
worldwide and boasts a diverse range of FMCG clients. With a turnover of
pounds 342m a year globally, employees can look forward to progressing
within their desired area of market research since the company actively
promotes movement from within. This includes the option of working
abroad. The vacancies it plans to fill at the exhibition are mainly
based in the South East, with offices concentrated around Epsom,
Richmond, the City and Hanger Lane.
Sharon Perez, Taylor Nelson Sofres’ resourcing director, who will be
present at the event, explains the company’s need for experienced market
researchers. ’The industry is growing all the time and clients need us
to provide research in order to make strategic decisions. They need
effective and efficient information and we are here to provide it,
particularly with the growth of the Internet and its use as a research
tool. As a result, we want to meet analytical, well-presented,
We want to meet and talk with experienced research and account managers
at Marketing Moves Live, and we are hoping they will consider Taylor
Nelson Sofres as a potential employer.’
Jo Best, recruitment consultant for Abbey National, agrees that
e-commerce is playing a huge part in the nature of marketing.
Recognising this still new domain, the company is currently investing
pounds 100m in web activity.
’There are a great many development opportunities and initiatives in
e-commerce,’ emphasises Best. ’The number of experienced and high
quality candidates we met last year was staggering, so at this year’s
event we are hoping to meet people with all levels of experience,
particularly with backgrounds in brand marketing and customer marketing.
Abbey National is a brand-led strategy so we consider branding an
important part of how we market ourselves.’
Based in Milton Keynes, Abbey National is the UK’s second largest
mortgage and savings provider. It returns to Marketing Moves Live after
a successful appearance last year. By taking advantage of meeting people
in the flesh, it hopes to dispel myths that the financial services
industry can be dull.
Far from it, Best maintains. A number of new projects means the
marketing department is rapidly expanding its retail network of 793
nationwide branches and 30,000 employees.
Powerful household brands
Kraft Jacobs Suchard is certain its presence at the exhibition will
arouse the interest of visitors. ’With our large portfolio of powerful
household brand names, we have every confidence we can fulfil the career
needs of these talented professionals. This event offers marketers a
relaxed environment in which they can talk to us about their future
aspirations,’ says recruitment manager Elaine Mather.
Among the other organisations attending the event will be recently
rebranded telecommunications organisation One 2 One. By offering a
progressive environment in which employees work in multi-disciplined
teams and move across in a number of commercial and project roles, One 2
One’s objective for returning to Marketing Moves Live is simple. ’The
only thing that can hold you back is yourself. We do not want people to
feel like they are boxed in by their background,’ says Edward Akerman,
resourcing co-ordinator, who will be available for questions at the
Although he stresses that the market is healthy at the moment, One 2 One
has a number of vacancies and is looking for people who have proven
experience in turning technical concepts into marketable ideas.
Bearing in mind that all the companies at the fair will be on the
lookout for talent, it is worth noting that since many conduct informal
preliminary interviews on the day, visitors should dress appropriately
and be equipped with copies of their CVs.
Alison Brady, Littlewoods’ human resources adviser, who will be
assisting on the firm’s stand, illustrates the importance of
’Candidates should be aware of the type of organisation they want to
join, and the career files we provide cover the information they need to
know. The procedure is really informal - we don’t want people to be
afraid to talk to us about opportunities,’ she says.
Liverpool-based Littlewoods is coming to London in the hope of
recruiting more people to its already diverse workforce. Known for being
the largest company in home shopping, the positions it hopes to fill
include sales project leader roles that will involve ’developing
campaigns that encompass all areas of sales promotion, strategies and
tactics’. Interested candidates should possess a ’high level of
numeracy, plus confidence in technical aspects of planning
Also returning is the international charity Oxfam, anxious to recruit
after a successful appearance last year. It believes using Marketing
Moves Live as a recruitment method is a good medium to engage with
high-calibre professionals, and will be hoping to fill an established
position of legacy marketing manager.
A diverse international fundraising organisation, Oxfam is keen to
convey the benefits of working for such a company. With good learning
and development opportunities from junior to executive positions, the
fact that it works in 70 countries also means overseas travel is an
’We want people to find out about us and consider Oxfam as an employer,’
says human resources executive Frances Longmore.
’We take this process very seriously and want people who would like to
accept the challenge of working for a renowned foundation. If candidates
are enthusiastic, open-minded and possess good interpersonal skills,
then we want to hear from them.’
As one satisfied candidate put it last year: ’I achieved more today than
I have in the past six months - I have two further interviews pending
and had direct access to the people I want to work with.
’By talking to the variety of firms and discovering what they have to
offer, I can now take my career in marketing that one step further.’
- Capital One
- Abbey National
- MBNA International Bank
- One 2 One
- Taylor Nelson Sofres
- Kraft Jacobs Suchard
- Allied Domecq Spirits and Wines (UK)
WHERE IT IS AND HOW TO GET THERE
The Cafe Royal, 68 Regent Street, London W1R 6EL
Tuesday 26 - Wednesday 27 October 12 noon - 8pm
How to get there
The nearest tube station to The Cafe Royal is Piccadilly Circus, which
is on the Piccadilly and Bakerloo lines. There is a regular bus service
to Piccadilly Circus from all stations within the area. The nearest
British Rail station is Charing Cross. Car drivers should follow main
routes to London, then signs for the West End, then for Piccadilly.
There is NCP car parking on Brewer Street, Denman Street and Kingly
Contact for more information
0870 1290989 www.marketing.haynet.com/mlive.