MARKETING MOVES LIVE ’99: Marketing Moves Live sets the pace - Jacquelyn Lewis reports on a recruitment fair that benefits both ends of the industry

With less than three months to go before we catapult into the new millennium, the recruitment market for marketers is flourishing.

With less than three months to go before we catapult into the new

millennium, the recruitment market for marketers is flourishing.

Once suffering a shortage of skilled staff at senior levels, companies

are now expanding their marketing departments to keep up with growth in

business. As more people are attracted to working in the industry, and

the shape of marketing is changed by technology, companies are realising

that more specific skills are required.

The Chartered Institute of Marketing admits that while entry into

blue-chip companies is more optimistic than it used to be, it still

remains competitive, especially for people just entering the profession.

For those in their second or third job who are hunting for their next

move up, strong IT skills and new media experience are proving to be a

distinct advantage.

Marketing qualifications and familiarity with European languages are

also being added to the list of qualities that large organisations are

searching for in candidates.

Recruitment processes can be a painstaking task, with a variety of

methods designed to draw in the right person. The recruitment fair

Marketing Moves Live was introduced to bring job seekers and

organisations together in one place in order to benefit both.

The event launched very successfully last October, attracting nearly

1,700 people from all types of marketing backgrounds. By informally

meeting potential employers and discussing various aspects of what the

roles entail, interested marketing applicants can gain a better grasp of

what these blue-chip companies are looking for. Likewise, companies can

meet a multitude of candidates all under one roof and get a feel for the

type of person they want to recruit. It is also an effective way for

candidates to compare potential employers.

As with last year, it will take place at the Cafe Royal on October 26

and 27 between noon and 8pm, allowing those who are already employed to

turn up after work if they wish.

To help the recruitment process run more efficiently, each company

provides detailed brochures which state more about themselves and

exactly what type of people they are looking for, ultimately leaving

candidates to decide if these companies suit their individual needs.

Entrance is free, although each visitor must fill out a registration

form to confirm their status in marketing and prove they have a genuine

interest. These are completed on arrival at the Cafe Royal or,

alternatively, those wishing to save time can pre-register over the

internet at

Wide range of vacancies

Among the companies at the exhibition wishing to fill a wide range of

marketing vacancies with experienced and motivated people will be:

Capital One, Littlewoods, Motorola, Abbey National, MBNA, One 2 One,

Orange, Oxfam, Taylor Nelson Sofres, Kraft Jacob Suchard, Allied Domecq

Spirits and Wines (UK) Ltd and Safeway.

With such an eclectic mix of companies, this year’s event hopes to build

upon the success of its initial launch and attract marketers with at

least one year’s experience in the industry.

One new arrival at the event, Motorola, agrees with the Chartered

Institute of Marketing’s comments regarding strong IT skills and

languages as assets in the marketing realm. A global telecommunications

company, whose whole infrastructure sits on the notion of e-commerce, it

regularly works overseas in the US and Europe and considers these skills

to be an important resource when dealing with their suppliers. But it

also looks for people with a good general technical understanding or

those from a manufacturing or engineering background. The firm has 15

positions to fill at the exhibition.

Motorola is primarily looking for managers, and Sion Mooney, its UK

sourcing specialist, stresses that vision and creativity, as well as the

capability to communicate both internally and externally, are essential

because the industry is constantly moving into new markets. Motorola

intends to collate a database of candidates who may not possess the

right skills now, but who would like to be informed of vacancies in the


Supermarket giant Safeway, which exhibited for the first time last year,

explains that one of the key reasons it is returning to Marketing Moves

Live is because the event attracts so many high quality candidates and

the standard of experience is high.

Varying levels of experience

Tom Russell, Safeway’s human resources executive, remarks: ’We saw

people who possessed varying levels of experience, from recent graduates

right though to senior management. It also gave us the opportunity to

meet our potential employees face to face, rather than using the

traditional methods of recruitment, like screening applications and

placing advertisements’

Within Safeway there are plenty of opportunities for people who want to

make a difference and have ambition and drive. Candidates can expect to

be working on functional projects in which they can draw upon their

skills in a variety of divisions. Operating as a team, Safeway considers

liaison with others in the company to be an important issue because it

provides everyone with a greater understanding of the marketing


In Russell’s experience, there are so many niche areas in marketing that

the narrower a person’s skills, the harder it is to find a suitable


He suggests the solution is to diversify so there are no real barriers

when it comes to finding employment.

Taylor Nelson Sofres is the fourth-largest market research company

worldwide and boasts a diverse range of FMCG clients. With a turnover of

pounds 342m a year globally, employees can look forward to progressing

within their desired area of market research since the company actively

promotes movement from within. This includes the option of working

abroad. The vacancies it plans to fill at the exhibition are mainly

based in the South East, with offices concentrated around Epsom,

Richmond, the City and Hanger Lane.

Sharon Perez, Taylor Nelson Sofres’ resourcing director, who will be

present at the event, explains the company’s need for experienced market

researchers. ’The industry is growing all the time and clients need us

to provide research in order to make strategic decisions. They need

effective and efficient information and we are here to provide it,

particularly with the growth of the Internet and its use as a research

tool. As a result, we want to meet analytical, well-presented,

communicative all-rounders.

We want to meet and talk with experienced research and account managers

at Marketing Moves Live, and we are hoping they will consider Taylor

Nelson Sofres as a potential employer.’

Jo Best, recruitment consultant for Abbey National, agrees that

e-commerce is playing a huge part in the nature of marketing.

Recognising this still new domain, the company is currently investing

pounds 100m in web activity.

’There are a great many development opportunities and initiatives in

e-commerce,’ emphasises Best. ’The number of experienced and high

quality candidates we met last year was staggering, so at this year’s

event we are hoping to meet people with all levels of experience,

particularly with backgrounds in brand marketing and customer marketing.

Abbey National is a brand-led strategy so we consider branding an

important part of how we market ourselves.’

Based in Milton Keynes, Abbey National is the UK’s second largest

mortgage and savings provider. It returns to Marketing Moves Live after

a successful appearance last year. By taking advantage of meeting people

in the flesh, it hopes to dispel myths that the financial services

industry can be dull.

Far from it, Best maintains. A number of new projects means the

marketing department is rapidly expanding its retail network of 793

nationwide branches and 30,000 employees.

Powerful household brands

Kraft Jacobs Suchard is certain its presence at the exhibition will

arouse the interest of visitors. ’With our large portfolio of powerful

household brand names, we have every confidence we can fulfil the career

needs of these talented professionals. This event offers marketers a

relaxed environment in which they can talk to us about their future

aspirations,’ says recruitment manager Elaine Mather.

Among the other organisations attending the event will be recently

rebranded telecommunications organisation One 2 One. By offering a

progressive environment in which employees work in multi-disciplined

teams and move across in a number of commercial and project roles, One 2

One’s objective for returning to Marketing Moves Live is simple. ’The

only thing that can hold you back is yourself. We do not want people to

feel like they are boxed in by their background,’ says Edward Akerman,

resourcing co-ordinator, who will be available for questions at the


Although he stresses that the market is healthy at the moment, One 2 One

has a number of vacancies and is looking for people who have proven

experience in turning technical concepts into marketable ideas.

Be prepared

Bearing in mind that all the companies at the fair will be on the

lookout for talent, it is worth noting that since many conduct informal

preliminary interviews on the day, visitors should dress appropriately

and be equipped with copies of their CVs.

Alison Brady, Littlewoods’ human resources adviser, who will be

assisting on the firm’s stand, illustrates the importance of


’Candidates should be aware of the type of organisation they want to

join, and the career files we provide cover the information they need to

know. The procedure is really informal - we don’t want people to be

afraid to talk to us about opportunities,’ she says.

Liverpool-based Littlewoods is coming to London in the hope of

recruiting more people to its already diverse workforce. Known for being

the largest company in home shopping, the positions it hopes to fill

include sales project leader roles that will involve ’developing

campaigns that encompass all areas of sales promotion, strategies and

tactics’. Interested candidates should possess a ’high level of

numeracy, plus confidence in technical aspects of planning

large-scale projects’.

Also returning is the international charity Oxfam, anxious to recruit

after a successful appearance last year. It believes using Marketing

Moves Live as a recruitment method is a good medium to engage with

high-calibre professionals, and will be hoping to fill an established

position of legacy marketing manager.

A diverse international fundraising organisation, Oxfam is keen to

convey the benefits of working for such a company. With good learning

and development opportunities from junior to executive positions, the

fact that it works in 70 countries also means overseas travel is an


’We want people to find out about us and consider Oxfam as an employer,’

says human resources executive Frances Longmore.

’We take this process very seriously and want people who would like to

accept the challenge of working for a renowned foundation. If candidates

are enthusiastic, open-minded and possess good interpersonal skills,

then we want to hear from them.’

As one satisfied candidate put it last year: ’I achieved more today than

I have in the past six months - I have two further interviews pending

and had direct access to the people I want to work with.

’By talking to the variety of firms and discovering what they have to

offer, I can now take my career in marketing that one step further.’


- Capital One

- Littlewoods

- Motorola

- Abbey National

- MBNA International Bank

- One 2 One

- Orange

- Oxfam

- Taylor Nelson Sofres

- Kraft Jacobs Suchard

- Allied Domecq Spirits and Wines (UK)

- Safeway



The Cafe Royal, 68 Regent Street, London W1R 6EL


Tuesday 26 - Wednesday 27 October 12 noon - 8pm

How to get there

The nearest tube station to The Cafe Royal is Piccadilly Circus, which

is on the Piccadilly and Bakerloo lines. There is a regular bus service

to Piccadilly Circus from all stations within the area. The nearest

British Rail station is Charing Cross. Car drivers should follow main

routes to London, then signs for the West End, then for Piccadilly.

There is NCP car parking on Brewer Street, Denman Street and Kingly


Contact for more information

0870 1290989


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