UBS Warburg, the financial services group, has poached Michel
Ogrizek, Unilever’s head of corporate relations, to be its global head
of communications and marketing. Ogrizek joined Unilever in 1997 from PR
The Oglivy Group has acquired Dialogue Marketing Partnership, with a
view to a merger with WPP’s promotions company, Promotional Campaigns.
Dialogue’s clients include Burger King, Dulux and Gillette, while
Promotional Campaigns’ include IBM, American Express and Hoover.
Beales, the publicly listed department store chain, is looking for a
marketing director to oversee expansion from its current nine stores.
The Bournemouth-based retailer sees its core market as ABC1 customers
BT Cellnet, One 2 One, Orange and Vodafone are teaming up through the
Mobile Data Association to promote the advantages of text messaging and
highlight its use across networks, regardless of the operator. A
regional poster, bus, consumer and trade press campaign by Goode
International will break in July and will be backed by a dedicated web
Direct Wines, the online wine site, has hired CompuServe brand marketing
manager Grainne Newborough to the new position of e-commerce manager.
Newborough has previously worked on direct marketing accounts for
Coca-Cola Schweppes, Kraft Jacobs Suchard and Marks & Spencer.
Highland Spring natural mineral water is continuing its ’100% Highland
Spring’ campaign with the brand’s first cinema execution. The work, by
McCann-Erickson Scotland, targets independent females. The ad will be
supported by six- and 48-sheet posters throughout the summer.
Persol Eyewear is launching a press and poster campaign, featuring the
actors and actresses who have worn its sunglasses on screen. The ads, by
Gregory Wood Hall Advertising, feature a list including Tom Cruise in
Cocktail, Arnold Schwarzenegger in Terminator 2, Rene Zellweger in Jerry
Maguire and Jude Law in The Talented Mr Ripley.
Ford of Europe has re-appointed Prism to its UEFA Champions League
sponsorship management team. The contract, which includes pan-European
promotions and event management, will run for a further three years.
Prism has held the account for six years.
Nouvelle Quilted, the toilet tissue brand, has relaunched in a Softest
Ever format with royal blue packaging by Coleman design consultancy.
Trial packs will be available during July, while a money-back guarantee
will run until the end of the year.
EasyJet has appointed an external PR firm for the first time in its
history. Financial PR firm Grandfield will provide strategic advice
prior to the low-cost airline’s planned flotation later this year.
Van den Bergh Foods has launched its largest sampling campaign for
Olivio spread. The campaign, which will take place in 150 supermarkets
over 25 weeks, aims to attract an extra 150,000 customers by
Smirnoff, the UDV-owned vodka brand, is aiming to establish a presence
at summer festivals with a branded area called Orbit Tour. The
800-capacity structure will feature high-profile DJs and appear at
events including Glastonbury and Creamfields.
Switchdigital, a London commercial radio multiplex owner, has appointed
Audrey Nash as marketing executive. Nash previously worked in the BBC
digital radio department. Switchdigital’s raft of stations is due to
start transmission on 26 June.
The Marketing Society column in last week’s issue was written by Paul
Geddes, marketing director of Comet Group. We wrongly credited it to
John Parsons. Apologies for any embarrassment caused.