Comet, Kingfisher’s high street electronics chain, has named Paul
Geddes as its marketing director.
The appointment follows the promotion earlier this month of Stephen
O’Brien to the new job of director of complimentary channels at
Kingfisher where he will develop the company’s home-shopping and
Geddes will sit on the Comet board and be responsible for overseeing
all marketing, advertising and public relations activities, as well as
internal communications. He will be based at Comet’s Rickmansworth
headquarters, reporting to the managing director, Joe Riordon.
Geddes, 30, joins from sister Kingfisher company Superdrug, where he
was head of marketing, reporting to marketing director Steven
He has been at the chemist and cosmetic chain for just over two years
and, before that, spent seven years as a marketing manager at Procter
& Gamble, where he started his career. He is expected to take up his
new post on August 16.
The appointment comes less than a month after Comet, the UK’s
second-largest electrical retailer, announced plans to introduce 50
new-look ’try before you buy’ outlets to win market share from sector
leader Currys, part of the Dixons Stores Group.
In March, Comet revealed disappointing results, with profits flat at
pounds 33.4m on a turnover of pounds 862.4m.
Despite a 0.6% fall in like-for-like sales, Comet’s market share
increased from 11.7% to 12.3%.
Comet’s annual adspend is around pounds 24m with advertising handled
by Saatchi & Saatchi, and planning and buying by Zenith Media.