Princes Foods is suing The Guardian over an article which claimed
the company’s corned beef product contains the carcinogen DDT. The
company may also sue Associated Newspapers after the Daily Mail made
Heinz has been granted the right to register the turquoise colour on its
baked beans tins as an official trademark, joining BP green and
Cadbury’s purple. The Trade Marks Registry said that Heinz had ’achieved
distinctiveness through use’.
Tesco has raised pounds 10.5m worth of computer equipment through its
1999 Computers for Schools scheme. Since the start of the scheme eight
years ago, a total of pounds 54.5m worth of equipment has been
Somerfield has appointed Bath-based marketing agency The Real Adventure
to launch its new home shopping service, 24-7, which goes live next
The Real Adventure will be responsible for all below-the-line and
through-the-line promotion. TV and press advertising will be through
24-7 will offer dry cleaning and financial services alongside its
Marie Curie Cancer Care has appointed Brann Cirencester to launch a
direct response radio campaign to raise awareness of the work of its
The campaign kicks off on September 20, with three 60-second ads set to
run over a two-week period. A cold mailing and insert campaign will
follow in November.
Allied Domecq is sponsoring Cold Feet - the ITV series about young
professionals based in Manchester - for the second time, through its
Cockburn’s Port brand. The six-week sponsorship deal, with an estimated
adspend of pounds 1.4m, begins on September 26.
Bates Europe has appointed Micky Denehy to the role of new business
director with immediate effect. Denehy joins the London office from
Bates’ agency Guzel, Sanatlar/Bates in Turkey, where he was CEO.
BT Highway has joined Talk Radio to sponsor Talksport.net’s audio
The four-week campaign includes web banner advertising and a branded
message played prior to connection.
IPC Music and Sport has appointed Will Watt as marketing manager for NME
and Melody Maker. Watt joins from Leagas Delaney, where he was account
manager for Adidas Europe.
Time Out has launched a year-long campaign to boost its student
It opens with the distribution of the 22nd annual Student Guide
sponsored by Evian, followed by an extended campaign in six major London
Music Choice, the digital audio service owned by BSkyB, Warner Music and
Sony, has hired Margot Daly as director of sales and marketing. Daly
joined Music Choice in 1995 as territory manager.
The British Council and the Design Council have appointed the Conran
Design Group to develop an international exhibition of Millennium
Products, to tour Europe in early 2000. Close to 800 products have been
selected, including a saliva test for drugs.
John Marcom, president of Time Inc Asia, has been appointed president of
Time Inc International, based in London. Marcom takes over from Richard
Atkinson who was named chief financial officer of Time in New York.
Fox Kids Europe is trawling for a managing director for the channel’s
internet and new media operations. The channel is believed to be
considering plans for a large-scale European portal site and for
Nick Jr., the first dedicated TV channel for young children, from
Nickelodeon UK, unveils its launch marketing campaign this week. The
campaign, through agency Roose & Partners, starts with a mailer
distributed with Skyview Digital magazine, and features colouring-in
pictures of some of Nick Jr.’s characters.
Walt Disney Resort, in Florida, launches the first of three TV ads this
week. The advertising is part of the largest campaign to date for the
resort, and is designed to highlight its millennium celebrations, which
begin on October 1 and run for 15 months until January 2001.