Briefs

Princes Foods is suing The Guardian over an article which claimed the company’s corned beef product contains the carcinogen DDT. The company may also sue Associated Newspapers after the Daily Mail made similar allegations.

Princes Foods is suing The Guardian over an article which claimed

the company’s corned beef product contains the carcinogen DDT. The

company may also sue Associated Newspapers after the Daily Mail made

similar allegations.



Heinz has been granted the right to register the turquoise colour on its

baked beans tins as an official trademark, joining BP green and

Cadbury’s purple. The Trade Marks Registry said that Heinz had ’achieved

distinctiveness through use’.



Tesco has raised pounds 10.5m worth of computer equipment through its

1999 Computers for Schools scheme. Since the start of the scheme eight

years ago, a total of pounds 54.5m worth of equipment has been

claimed.



Somerfield has appointed Bath-based marketing agency The Real Adventure

to launch its new home shopping service, 24-7, which goes live next

week.



The Real Adventure will be responsible for all below-the-line and

through-the-line promotion. TV and press advertising will be through

McCann-Erickson.



24-7 will offer dry cleaning and financial services alongside its

grocery service.



Marie Curie Cancer Care has appointed Brann Cirencester to launch a

direct response radio campaign to raise awareness of the work of its

nurses.



The campaign kicks off on September 20, with three 60-second ads set to

run over a two-week period. A cold mailing and insert campaign will

follow in November.



Allied Domecq is sponsoring Cold Feet - the ITV series about young

professionals based in Manchester - for the second time, through its

Cockburn’s Port brand. The six-week sponsorship deal, with an estimated

adspend of pounds 1.4m, begins on September 26.



Bates Europe has appointed Micky Denehy to the role of new business

director with immediate effect. Denehy joins the London office from

Bates’ agency Guzel, Sanatlar/Bates in Turkey, where he was CEO.



BT Highway has joined Talk Radio to sponsor Talksport.net’s audio

archive.



The four-week campaign includes web banner advertising and a branded

message played prior to connection.



IPC Music and Sport has appointed Will Watt as marketing manager for NME

and Melody Maker. Watt joins from Leagas Delaney, where he was account

manager for Adidas Europe.



Time Out has launched a year-long campaign to boost its student

readership.



It opens with the distribution of the 22nd annual Student Guide

sponsored by Evian, followed by an extended campaign in six major London

colleges.



Music Choice, the digital audio service owned by BSkyB, Warner Music and

Sony, has hired Margot Daly as director of sales and marketing. Daly

joined Music Choice in 1995 as territory manager.



The British Council and the Design Council have appointed the Conran

Design Group to develop an international exhibition of Millennium

Products, to tour Europe in early 2000. Close to 800 products have been

selected, including a saliva test for drugs.



John Marcom, president of Time Inc Asia, has been appointed president of

Time Inc International, based in London. Marcom takes over from Richard

Atkinson who was named chief financial officer of Time in New York.



Fox Kids Europe is trawling for a managing director for the channel’s

internet and new media operations. The channel is believed to be

considering plans for a large-scale European portal site and for

e-commerce.



Nick Jr., the first dedicated TV channel for young children, from

Nickelodeon UK, unveils its launch marketing campaign this week. The

campaign, through agency Roose & Partners, starts with a mailer

distributed with Skyview Digital magazine, and features colouring-in

pictures of some of Nick Jr.’s characters.



Walt Disney Resort, in Florida, launches the first of three TV ads this

week. The advertising is part of the largest campaign to date for the

resort, and is designed to highlight its millennium celebrations, which

begin on October 1 and run for 15 months until January 2001.



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