The BBC’s failure to secure pounds 700m additional funding a year
will not affect marketing budgets for April 2001-2002, according to the
BBC’s controller of corporate marketing, Jane Frost. She said base-line
budgets for the next financial year had already been set, adding that
her department is already delivering marketing efficiencies.
Sainsbury’s has accused the Competition Commission of holding a ’lengthy
and distracting’ inquiry into supermarket pricing. The commission said
it may force chains that have a local monopoly to sell stores to
It will hold meetings with the top five supermarkets next month.
The British Museum is to open a retail outlet specialising in home
interiors, and hopes to roll it out as an international brand on the
back of the booming home interest market. The first store in Bloomsbury
was developed by design agency Carte Blanche.
Eve Pollard’s Parkhill Publishing is to make its debut into the glossy
women’s market with Aura, a title aimed at women over 30. The monthly
magazine will launch with a print run of more than 200,000 at the
beginning of April.
Burger King has signed with Fox Licensing to use cartoon family The
Simpsons to promote its children’s meals throughout Europe, Latin
America and the Middle East. The deal is designed to counter McDonald’s
and Disney’s exclusive licensing deal, which is currently promoting Toy
Story 2. Burger King’s promotion starts in the UK this Friday and will
run for ten weeks.
The BBC is rebranding GLR as London Live 94.9 on March 27. It forms part
of a pounds 1.5m investment by the BBC in London Live, a tri-media
service spanning radio, online and television. The speech and music mix
radio service will launch alongside an online service, which will
contain features, entertainment and information for Londoners. The third
aspect of London Live will launch in spring 2001, replacing regional TV
news with London news. Lambie Nairn is creating branding for the
The BBC has yet to announce further marketing plans for the launch.
Utility company PowerGen has signed a pounds 10m telephony deal with
Affinity Holdings as its first move into offering a range of home
services to consumers outside its traditional electricity and gas
business. PowerGen plans to roll out combined billing for internet and
power services this year and is looking to move into other areas such as
water and video on demand services in the future.
William Hill has appointed Phil Fraser as head of marketing for its
online gaming venture, William Hill Casino. Fraser joins from West
Yorkshire based agency Brahm, where he was head of e-business.
The Irish Tourist Board is seeking agencies for a branding campaign
thought to be worth about pounds 2m. Incumbent Peter Owens DDB, part of
the BMP DDB network, will repitch.
Scottish Media Group (SMG) is to invest pounds 10m in developing
internet services over the next 18 months. It plans to create a family
of web sites under the ’sl’ brand by linking classified advertising
sites with content-driven sites derived from its TV programmes, and will
expand Ginger Media’s online activities to include a portfolio of linked
internet radio stations. The company announced pre-tax profits of pounds
50m for 1999.
HSBC has signed a pounds 1.5m three-year deal to sponsor youth arts in
the UK. The sponsorship covers the National Youth Orchestra, Theatre,
Ballet and Opera. It’s the first time a single firm has sponsored all
Carphone Warehouse has appointed Agency.com to work on the development
of the company’s mobile strategy for WAP links. The Agency.com team will
be working in partnership with Mob-e.com, a division of Carphone
The Central Office of Information is to promote the Human Rights Act
with a pounds 1m advertising push. The COI has shortlisted CDP, FCA! and
Delaney Lund Knox Warren for the pitch.