Direct: Briefs

Friskies Petcare is launching a pounds 2m campaign to support its cat food, Felix. The direct mail, television and outdoor work, through BMP DDB, supports the launch of Felix Duo Pot, a cat food which mixes different types of food.

Friskies Petcare is launching a pounds 2m campaign to support its

cat food, Felix. The direct mail, television and outdoor work, through

BMP DDB, supports the launch of Felix Duo Pot, a cat food which mixes

different types of food.

Budget International, the car rental company, is launching a global

rewards programme called Perfect Drive. Budget members within Europe,

the Middle East and Africa will be awarded one point for every

Euro-equivalent they spend on Budget car rental throughout the world.

Accumulated points can be exchanged for sunglasses, golf equipment or

frequent flyer miles. The loyalty programme launch is backed by a direct

mail campaign through Carlson Marketing Group.

Barclays Asset Line has won the ’Outbound Call Centre of the Year’ prize

at the National Sales Awards. The Asset Line is a specialist finance

call centre for business, and is based in Basingstoke. During 1999 it

completed 4500 deals for customers and exceeded revenue targets by


Trust UK, the government-backed internet regulator, has signed up

Association of British Travel Agents (ABTA), net regulator Clicksure,

and The Institute of Chartered Accountants (ICA) in its first week of

operation. The body was formed by the Alliance for Electronic Business,

which includes the Direct Marketing Association (DMA), and the

Consumers’ Association, to increase consumer confidence when buying

online (Marketing, February 17).

The PPA Interactive Council is to launch an online version of the PPA

Mail Order Protection Scheme (MOPS) which will protect consumer rights

when ordering online. The new initiative will form part of the Trust UK

regulatory body.

One 2 One is seeking a head of call-centre technologies to lead

developments in its customer communications. The brief involves

developing automated technologies and internet access to provide

multi-media call centre solutions.

The Institute of Direct Marketing (IDM) is launching a new Certificate

in Direct Marketing for the UK and Hong Kong markets. The course

consists of eight modules including database marketing and management,

statistics and creativity.

NCH Action for Children, which runs projects for vulnerable UK children,

has teamed up with Tesco for a promotion to fund community projects. The

month-long promotion will see a 2p donation for the charity on every

pack of Tesco British ham sold.

Quaker Oats is supporting its new cereal product, Top That, with

targeted door-to-door sampling through the Leaflet Company. The door

drop, to 1.4 million homes, includes the microwaveable hot cereal and a

promotion offering consumers the chance to win a Sega Dreamcast


The Theatrical Management Association and the Arts Marketing Association

have teamed up to produce a Guide to the Data Protection Act and its

implications for the arts and entertainment industry. The guide sets out

the requirements of the new act and proposes a code of practice for arts

marketers to follow.


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