Friskies Petcare is launching a pounds 2m campaign to support its
cat food, Felix. The direct mail, television and outdoor work, through
BMP DDB, supports the launch of Felix Duo Pot, a cat food which mixes
different types of food.
Budget International, the car rental company, is launching a global
rewards programme called Perfect Drive. Budget members within Europe,
the Middle East and Africa will be awarded one point for every
Euro-equivalent they spend on Budget car rental throughout the world.
Accumulated points can be exchanged for sunglasses, golf equipment or
frequent flyer miles. The loyalty programme launch is backed by a direct
mail campaign through Carlson Marketing Group.
Barclays Asset Line has won the ’Outbound Call Centre of the Year’ prize
at the National Sales Awards. The Asset Line is a specialist finance
call centre for business, and is based in Basingstoke. During 1999 it
completed 4500 deals for customers and exceeded revenue targets by
Trust UK, the government-backed internet regulator, has signed up
Association of British Travel Agents (ABTA), net regulator Clicksure,
and The Institute of Chartered Accountants (ICA) in its first week of
operation. The body was formed by the Alliance for Electronic Business,
which includes the Direct Marketing Association (DMA), and the
Consumers’ Association, to increase consumer confidence when buying
online (Marketing, February 17).
The PPA Interactive Council is to launch an online version of the PPA
Mail Order Protection Scheme (MOPS) which will protect consumer rights
when ordering online. The new initiative will form part of the Trust UK
One 2 One is seeking a head of call-centre technologies to lead
developments in its customer communications. The brief involves
developing automated technologies and internet access to provide
multi-media call centre solutions.
The Institute of Direct Marketing (IDM) is launching a new Certificate
in Direct Marketing for the UK and Hong Kong markets. The course
consists of eight modules including database marketing and management,
statistics and creativity.
NCH Action for Children, which runs projects for vulnerable UK children,
has teamed up with Tesco for a promotion to fund community projects. The
month-long promotion will see a 2p donation for the charity on every
pack of Tesco British ham sold.
Quaker Oats is supporting its new cereal product, Top That, with
targeted door-to-door sampling through the Leaflet Company. The door
drop, to 1.4 million homes, includes the microwaveable hot cereal and a
promotion offering consumers the chance to win a Sega Dreamcast
The Theatrical Management Association and the Arts Marketing Association
have teamed up to produce a Guide to the Data Protection Act and its
implications for the arts and entertainment industry. The guide sets out
the requirements of the new act and proposes a code of practice for arts
marketers to follow.