ABC FIGURES: Briefs

IPC Media has scotched rumours that it is planning to axe its newly launched fashion title Nova, following the departure of editor Deborah Bee. Colin Reeves-Smith, managing director of IPC Southbank, said the magazine was on target both in terms of circulation and advertising revenues and was meeting its promise. Sunday Times Style editor Jeremy Langmead is due to take over as editor in October.

IPC Media has scotched rumours that it is planning to axe its newly

launched fashion title Nova, following the departure of editor Deborah

Bee. Colin Reeves-Smith, managing director of IPC Southbank, said the

magazine was on target both in terms of circulation and advertising

revenues and was meeting its promise. Sunday Times Style editor Jeremy

Langmead is due to take over as editor in October.





Film and video review titles have seen huge growth this year, up a

massive 215.2%, making it the third fastest growing sector. Free

listings magazine IN2FILM leads the sector with a circulation of

530,300,but all titles show considerable growth. Emap’s Empire is still

the leading monthly and is up 15% year on year to 174,101, but just 0.5%

period on period. Future’s Total Film is still lagging behind, but

circulation is up 11.2% year on year to 75,197. IPC’s film title Uncut

is up 14.3% year on year to 50,901.





Emap’s weekly entertainment magazine Heat is one of the star performers

of the ABCs, delivering a 45% year-on-year increase . The rise follows a

repositioning of the title in May. Its circulation is now 95,113. A high

profile launch for Emap, Heat was slow to take off, but Emap now expects

it to realise its potential.





Gardening titles have grown by 4.7% year on year, despite the demise of

IPC’s New Eden, with year-on-year increases from BBC Gardeners’ World,

Emap’s The Garden and John Brown’s Gardens Illustrated , recently

purchased by BBC Worldwide. The BBC title remains way ahead of the pack

with 382,816, boosted by the popularity of TV programme Ground Force and

its star Charlie Dimmock. Its circulation is up 19% period on period,

although only 0.6% year on year. Newcomer Garden Inspirations from GE

Magazines recorded a second ABC of 70,871, up 20.7% period on

period.





Health and Beauty was the fourth fastest growing sector in this set of

ABCs, with sales up 183.5% year on year. Once again a contract title,

Spirit of Superdrug, accounted for most of the growth in the sector,

making its ABC debut with a circulation of 989,917. Holland & Barrett’s

paid-for customer title Healthy put in a strong performance up 56.5%

year on year to 107,822. Nat Mags’ Zest also put in a robust

performance, up 14.3% year on year. Emap Elan’s Top Sante Health &

Beauty continues to lead this sector, up 5.8% year on year to

180,077.





The section women’s interest: parenthood was one of the fastest growing

categories in this set of ABCs, up 229.3% year on year. Almost half the

section’s total 1,012,276 circulation came from two titles, Emma’s Diary

Pregnancy Guide and Emma’s Diary Pre-School Guide, which are handed out

free to mothers by GPs and health visitors. Among the paid-for titles,

market-leading Mother and Baby consolidated its position with a 4%

growth year on year. The outlook for WV Publications’s Pregnancy, down

39.6% year on year, looks grim.





Emap’s music magazines have outperformed rivals in this set of ABCs.

Mixmag has recorded staggering growth, up 43.4% on last year and is the

top dance title with a circulation of 96,483. Q is the biggest selling

rock magazine, despite a drop of 4.1% year on year, with a circulation

of 196,099. IPC’s titles have fared less well. Musik is down 7.8% year

on year to 40,097. NME and Melody Maker have reversed sales declines

year on year with moderate period-on-period increases of 0.2% and 0.3%

respectively.





The console and video gaming magazines sectors saw a general decline

year on year, with consumers awaiting the launch of Sony’s PlayStation

2. Nintendo-focused titles showed the biggest decline, down 28.4% year

on year. Despite a 20.9% year-on-year slump in circulation, Emap

Active’s Nintendo Official Magazine maintained its lead over N64, which

finished the year on 71,310 and 61,687 respectively. Sony-focused titles

showed the smallest slump, falling 8.4% year on year. Despite a fall of

22.1% across the year, Future’s Official PlayStation magazine maintained

a hefty lead over PlayStation World, outselling it almost three to one

with a circulation of 300,459.



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