NEW MEDIA: BRIEFS

Guinness has added two sections to its web site to help customers find new pubs and Guinness outlets locally and nationwide. The ’Little black book of pubs’ lets visitors search for pubs by region, providing them with a guide to facilities. A guide to Dublin gives a range of information about activities in the city, covering food, sport, shopping and other tourist activities. Web design was handled by Circle.com. The main web address is www.guinness.com.

Guinness has added two sections to its web site to help customers

find new pubs and Guinness outlets locally and nationwide. The ’Little

black book of pubs’ lets visitors search for pubs by region, providing

them with a guide to facilities. A guide to Dublin gives a range of

information about activities in the city, covering food, sport, shopping

and other tourist activities. Web design was handled by Circle.com. The

main web address is www.guinness.com.





Furniture Online has enlisted marketing agency Outside the Box as it

looks to build its brand and prepares to launch a redesign of its site.

Furniture Online has recently signed deals with Yahoo!, AOL and

Freeserve which will see its range of products feature on the portals’

sites. The site can be found at www.furniture-on-line.co.uk.





Cube8, the new media incubator and investment company, has appointed

David Cartwright as chief technical officer as it looks to develop its

in-house services. Cartwright joins from Vavo.com, the online community

site aimed at over-45s.





Athletics Weekly, the UK athletics magazine, has linked up with the

British Sports Network, Britsport.com, to launch a new site in time for

the Olympics. Athleticsweekly.com will feature results and profiles as

well as video footage and interviews.





Unmissable.com, the ’lifetime experiences’ web site, has signed an

exclusive partnership with the travel department of the British Museum.

The site, which launches next week in the UK, will be the only

independent site where customers can find details of the museum’s

curator-led holidays.





Digital Sport Group has hired digital strategy consultancy Decipher to

develop sports site one football.com across a number of platforms. The

agency will help research how to create a branding strategy across TV,

radio and the internet.





Enterprise Evolutions has launched a new web site to meet demand for

short-term leases of domain names for specific campaigns, particularly

for TV banking and WAP phones. E-brand.co.uk will sell registered domain

names at fixed prices online.





Popcorn.co.uk, the UK movie site, has signed an agreement with

Butterkist to have its branding on-pack for the whole of next year.

Butterkist in return will receive online ad placements on the film

review site in a deal brokered by Carlton Interactive.





Hoojit, the internet search engine and directory, is launching its

second web service. The Hoojit hotel guide has more than 20,000

establishments on board, including the Radisson Edwardian and Best

Western. Users can find accommodation across the UK. Radisson will offer

customers booking through the Hoojit site a discount of up to 60%.





BTLookSmart has hired 24/7 Media to handle its ad sales in Europe.

BTLookSmart, which creates geographic- and language-specific

directories, chose the agency for its targeting and user profiling

capability.





Netpoll, the specialist in user attitudes to the net, has appointed

Anna-Maria Olander Jahnsson as a new account director to spearhead

research programmes across Europe. She joins from market research agency

Andreas Lund and Company in Stockholm.





The new media page is edited by Ben Rosier.



E-mail ben.rosier@haynet.com.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers