ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing

recently?



     Prev   Account                 Agency/TV buyer                    %

    entry

1     (1)   B&Q                   Bates UK/Zenith Media               76

2=    (-)   National Lottery      WCRS/OMD UK                         74

            Thunderball

2=    (2)   TV Licensing          TBWA GGT Simons Palmer/New PHD      74

4     (3)   One 2 One             Bartle Bogle Hegarty/Starcom Motive 72

5=    (-)   McDonald’s            Leo Burnett/Starcom Motive          67

5=    (-)   NatWest               M&C Saatchi/Starcom Motive          67

7     (-)   Budweiser Light Beer  BMP DDB/OMD UK                      66

8     (-)   Barclaycard           BMP DDB/OMD UK                      65

9     (5)   Specsavers            In-house/CIA Medianetwork           62

10    (8)   Kellogg’s Special K   J Walter Thompson/MindShare         61

11    (6)   British Gas           EHS Realtime/Carat                  60

12    (7)   Kingsmill             Publicis/Optimedia                  59

13    (-)   Currys                M&C Saatchi/Walker Media            54

14    (-)   Dove Deodorant        Ogilvy/Initiative Media             52

15   (14)   Comet                 Saatchi & Saatchi/Zenith Media      51

16=   (-)   Always Ultra          D’Arcy Paris/Starcom Motive         48

            Sanitary Towels

16=   (-)   Fairy Washing         Grey Advertising/Starcom Motive     48

            Up Liquid

18    (-)   American Express      Ogilvy/Carat                        47

19    (-)   Hula Hoops            Publicis/Starcom Motive             44

20=   (-)   Somerfield            McCann-Erickson/Universal McCann    42

20=   (-)   Go Ahead Biscuit      Publicis/Starcom Motive             42





Adwatch research was conducted from 11 to 13 August by NOP Research

Group (020 7890 9948) as part of a weekly telephone omnibus survey among

more than 500 adults. Copies of the Adwatch data and analysis are

available from Victoria Blake at NOP.



Advertisements were selected by Xtreme Information (020 7871 8087) and

CIA Medianetwork (020 7633 9999).



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer