Cable & Wireless is mailing a giant banana-shaped postcard to
75,000 customers to promote its Connect Internet service. The mailing,
through Rapier, uses the ’top banana’ visual to promote its rating by
Internet Magazine as the UK’s top ISP.
The Marketing Store Worldwide has appointed Ray Mason as business
development director to develop its marketing consultancy and
below-the-line offer. Mason has worked for IMP, KLP, PurchasePoint and
Lowe Howard-Spink on clients including American Express/Delta Airlines,
SGS and Oracle.
The Cauldwell Group, owner of mobile telecoms retail outlets Phones4u,
is running a pounds 5m DRTV campaign for its internet division, 4unet.
Using prime-time spots during Coronation Street and Tonight with Trevor
McDonald, the campaign features an 0800 number to qualify for free
internet access at discount prices. The campaign stars Fast Show actor
John Thompson. Cauldwell will use the data to cross-sell its mobile
Brann Data has relaunched its bureau service following investments in
new staff and technology. The service now has a new web site, which can
be found at www.branndata.com. Emily Maynard becomes the first
bureau-dedicated sales manager for Brann.
Osborne, the integrated marketing consultancy based in Buxton, has set
up a new DM division, Osborne Direct. It has appointed Wendy Turner, 29,
who has ten years’ experience working for companies including Kellogg,
Halfords and the Co-op, to run the division. Osborne is part of the
Equanim Group, whose clients include Marks & Spencer, Dunlop Slazenger,
Dairy Crest and Ronseal.
Honda UK is set to run its marketing bureau in-house using specialist
software from Intrinsic. It previously outsourced its database to Prime
Response. Honda, which will use the database to launch several new cars
this year, hopes to slash costs by two-thirds by running CRM
Nivea, the Beiersdorf-owned skincare brand, is conducting a joint
sampling campaign with retailer Bhs. It will give out 50ml sachets of
its Soothing Body Moisturiser with Bhs swimwear throughout early summer.
The campaign, co-ordinated through Mercier Gray, the integrated
marketing consultancy, centres on the link between swimming and the use
of Nivea on sensitive dry skin.
The Australian Tourist Commission has been targeting event organisers
with its biggest corporate marketing campaign ever. Aimed at more than
10,000 key decision-makers, the 18-month project was launched with a
postcard teaser, followed by a mailing with a photograph pack
highlighting a week’s activities in Australia.
BuildOnline.com has hired Brann to handle a pounds 1.2m marketing
campaign targeting UK construction suppliers. The company will offer
30,000 suppliers a free virtual store on its business-to-business site.