CAREERS: Company CV - Royal Mail

Company facts

Company facts

The Royal Mail is part of the Post Office Group, which also includes

Parcelforce and Post Office Counters. Royal Mail’s business is divided

into four categories: media markets, business and consumer, stamps and

collectables, and service delivery.

In January, the Post Office announced that it was pulling together its

four businesses’ media relations networks to offer more flexible and

integrated support to its businesses and consumer brands. Last week, it

appointed Tim Rivett, formerly client services director at DM agency

SKW, to head its new media centre.

Last November, Royal Mail launched a pounds 10m ad campaign through

Bates UK, to promote its web site as a valuable business tool. The ads

focused on the importance of customer loyalty and feedback.

Another campaign, which broke in March, stressed the need for internet

companies to include relationship-building techniques, such as direct

mail, in their marketing mix. The ’Convert Click-through to Customers’

campaign was developed by Joshua, Bates UK and Rufus Leonard.

Last month Richard Roche was appointed as data development director.

Joining Royal Mail’s media markets unit, he was given the task of

developing the range of data services to help rid the company of the

’junk mail’ perception of direct mail.

Turnover                     pounds 5,570m

Pre-tax profits                pounds 485m

Employees                          169,022

Annual adspend

(year to March 2000)

TV                       pounds 20,573,999

Press                     pounds 5,456,829

Radio                     pounds 1,795,992

Outdoor                  pounds 11,192,887

Cinema                      pounds 937,243

Total                    pounds 39,956,950

(Source: MMS)

Top marketers

Adam Novak, managing director, media markets

Giles Finnemore, head of marketing services

Advertising agencies

Bates UK, Joshua Agency, OgilvyOne

Media buyers

Carat, Mediacom Direct

UK headquarters

148 Old Street,

London, EC1V 9HQ

Tel: 020 7250 2888

Fax: 020 7250 2688

Web site


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