The Royal Mail is part of the Post Office Group, which also includes
Parcelforce and Post Office Counters. Royal Mail’s business is divided
into four categories: media markets, business and consumer, stamps and
collectables, and service delivery.
In January, the Post Office announced that it was pulling together its
four businesses’ media relations networks to offer more flexible and
integrated support to its businesses and consumer brands. Last week, it
appointed Tim Rivett, formerly client services director at DM agency
SKW, to head its new media centre.
Last November, Royal Mail launched a pounds 10m ad campaign through
Bates UK, to promote its web site as a valuable business tool. The ads
focused on the importance of customer loyalty and feedback.
Another campaign, which broke in March, stressed the need for internet
companies to include relationship-building techniques, such as direct
mail, in their marketing mix. The ’Convert Click-through to Customers’
campaign was developed by Joshua, Bates UK and Rufus Leonard.
Last month Richard Roche was appointed as data development director.
Joining Royal Mail’s media markets unit, he was given the task of
developing the range of data services to help rid the company of the
’junk mail’ perception of direct mail.
Turnover pounds 5,570m
Pre-tax profits pounds 485m
(year to March 2000)
TV pounds 20,573,999
Press pounds 5,456,829
Radio pounds 1,795,992
Outdoor pounds 11,192,887
Cinema pounds 937,243
Total pounds 39,956,950
Adam Novak, managing director, media markets
Giles Finnemore, head of marketing services
Bates UK, Joshua Agency, OgilvyOne
Carat, Mediacom Direct
148 Old Street,
London, EC1V 9HQ
Tel: 020 7250 2888
Fax: 020 7250 2688