Motivforce and Purchasepoint, the marketing services agencies, are
to merge next year, following the acquisition of Lopex, Purchasepoint’s
parent company, by Havas Advertising. The new agency, as yet unnamed,
will have billings of more than pounds 65m. Clients include Vodafone,
Ford, Microsoft, BT and Anheuser-Busch. Randle Stonier, managing
director of Motivforce, will be chief executive, while Judith Doyle,
managing director of Purchasepoint, is leaving at the end of the
Tomy, the toy manufacturer, is linking up with charity Children in
Crisis for a cause-related marketing initiative called ’The Gift that
A range of Tomy toys for children up to seven years old are included in
the promotion. For each product bought from the range, Tomy will donate
money to the cause. It hopes to reach a target of pounds 50,000 in
Children in Crisis funds educational projects worldwide for
Microsoft Hotmail is sponsoring TFI Nightly, the Sunday-Thursday early
evening show on Virgin Radio’s 105.8FM London service, from November
It is the first sponsorship deal between Microsoft and UK radio. The
deal includes on-air credits with the show. TFI Nightly, an extension of
Channel 4’s TFI Friday, is presented by Harriet Scott and broadcast from
6.45pm to 7.30pm.
PR Brands, the UK spirits arm of Pernod Ricard, has moved Axel Herpen
from its German operations to become marketing manager for its key
brands in the UK. He will be responsible for the marketing of the
Pernod, Pernod Hex, Dubonnet and Soho brands.
Virgin Megastores has launched its first TV and cinema ad campaign,
following its appointment of TBWA GGT Simons Palmer earlier this year.
The campaign, which also includes radio, press and teaser fly-posters,
carries the strapline ’Dangerously entertaining’. One execution shows
two Santas fighting over CDs on promotion and another shows turkeys
unable to stop themselves from dancing.
Blackwell’s, the academic and specialist bookstore chain, is seeking a
board-level UK marketing director, with a brief to spearhead a new drive
into internet and mail-order bookselling. The role will include putting
together a new e-commerce strategy for the chain.
Singapore Airlines has launched a national press campaign aimed at
pressuring the British government into allowing it to fly from the US to
The campaign highlights the lack of choice available. It was produced by
Travelstore.com, the online travel booking company, and Continental
Airlines have launched an online transatlantic promotion offering
flights from pounds 186. The deal is in association with the Electronic
Telegraph, through which flights are bookable. The address is
First Drinks Brands is offering consumers their money back in December
if they don’t like the taste of Taboo. Taboo was repackaged and
reformulated in August. The new recipe is being supported by a pounds 1m
programme including radio promotions and sponsorship.
The New Millennium Experience Company is launching a community web site
developed by promotional marketing agency Dynamo’s new media
The key feature will be the searchable database listing UK-wide events
taking place throughout the year 2000.
Internet users in the UK have spent an average of pounds 170 online over
the past 12 months, according to Continental Research’s fifth annual
A total of nearly pounds 2bn was spent between the 11.1 million regular
The National Basketball Association is launching a replica-shirt
promotion with JJB Sports in 180 stores throughout December. The
promotion is designed to capitalise on the boom in the NBA replica
market, following research that shows basketball is the second most
played game by teenagers in Britain.
Each purchase of a replica jersey will include a free CD.
Burmah Castrol has signed a deal with BMW that will see its Castrol Oil
brand become the recommended lubricant for BMW’s cars and
Apart from its own marque, BMW also owns Rover, Land Rover, Mini and
MG.Castrol is also expected to be announced as a sponsor to the new BMW
Williams Formula 1 team.