DIRECT: Briefs

Winterthur Life, a mortgage and personal finance company, has launched a marketing database to track new home buyers. Winterthur, which is part of the Credit Suisse group, will use its 1000 tied estate agents throughout the UK to track and update the database. The company estimates that there are about one million home movers in the UK at any time. BT, Energis and Vodafone have signed to the service.

Winterthur Life, a mortgage and personal finance company, has

launched a marketing database to track new home buyers. Winterthur,

which is part of the Credit Suisse group, will use its 1000 tied estate

agents throughout the UK to track and update the database. The company

estimates that there are about one million home movers in the UK at any

time. BT, Energis and Vodafone have signed to the service.





Lloyds TSB is launching a direct marketing campaign aimed at its gold

card members as it fights to protect its premium clientele from rival

card companies. The bank will mail its gold card holders a package

reminding them of the services available to them, as well as outlining

an extended list of benefits.





Mothercare has announced plans to invest further in its catalogue and

e-commerce business, following the decision of parent company,

Storehouse, to run Bhs and Mothercare separately. A new e-commerce

subsidiary, Mothercare.com, will be run by separate management from next

year. Mothercare added that its catalogue business has been trading at

50% above last year’s levels since the revamp last spring.





Otto Versand, the German catalogues group, has awarded AGA Creative LLC

a brief to create a new look for its Together international mail-order

catalogues. AGA’s London and New York offices are redesigning the logo,

page formats, photographic style, and tone of copy to appeal to a wider

audience.





Tesco this week launched its Christmas catalogue on the internet,

selling videos and compact discs for the first time, adding to its

internet food offer. It has also announced plans to launch an online

Baby Club in the new year, and to provide a travel and tickets service

online.





New Zealand direct marketers Nick Ward and Stephen Reid, from Saatchi &

Saatchi Direct in Wellington, have won top prize in the first DMA

Creative Scholarship Awards. They will now spend two weeks gaining

experience at WWAV Rapp Collins, London.





Universal Classics is to promote a new album, Sacred Arias, with a

direct marketing programme through 3000 UK Catholic churches. During

December, a sample CD of the album will be available free of charge in

church communal areas alongside sales material.





Brook Street, the recruitment specialist, is sending mailers to 2000

prospective clients to support its current press and poster advertising

through Team Saatchi. The mailing draws attention to the Brook Street

recruitment web site.





Nokia is mailing its customers regarding its sponsorship of a new arts

programme at the Barbican called only connect. Featuring work from

musicians, dancers, film makers and visual artists, it runs from

November 21 to December 2.





Tullo Marshall Warren has appointed Lynn Ashman to the post of client

services director. Ashman joins from Brann London, where she heads the

client services team. Her appointment ends a two-year search for a

client services director following the departure of Andy Green.





Mailcom is investing pounds 1m in the launch of a dedicated online

response handling service called e-mailcom. The service will provide

clients with real-time replies to consumer’s internet enquiries.

Mailcom’s managing director, Sue Whitmore, will head the venture until a

managing director for e-mailcom is appointed.





Woolworths is distributing its Direct shopping catalogue through the

national press in a pre-Christmas push. Some 2.4 million copies of the

102-page catalogue are going out through the Mail on Sunday and Best

magazine.



An additional seven million copies are being distributed by door-drops

and in-store. The Marketing Store is working on creative and fulfilment

work for the catalogue.





Pillsbury brand Haagen-Dazs has appointed Creative Strategists to run an

integrated campaign for the brand starting next year. Creative

Strategists will link on-pack promotions with events in Haagen-Dazs’

cafes and cinema chains. The agency will work on building the

ice-cream’s image and market share in the luxury ice-cream market.



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