Winterthur Life, a mortgage and personal finance company, has
launched a marketing database to track new home buyers. Winterthur,
which is part of the Credit Suisse group, will use its 1000 tied estate
agents throughout the UK to track and update the database. The company
estimates that there are about one million home movers in the UK at any
time. BT, Energis and Vodafone have signed to the service.
Lloyds TSB is launching a direct marketing campaign aimed at its gold
card members as it fights to protect its premium clientele from rival
card companies. The bank will mail its gold card holders a package
reminding them of the services available to them, as well as outlining
an extended list of benefits.
Mothercare has announced plans to invest further in its catalogue and
e-commerce business, following the decision of parent company,
Storehouse, to run Bhs and Mothercare separately. A new e-commerce
subsidiary, Mothercare.com, will be run by separate management from next
year. Mothercare added that its catalogue business has been trading at
50% above last year’s levels since the revamp last spring.
Otto Versand, the German catalogues group, has awarded AGA Creative LLC
a brief to create a new look for its Together international mail-order
catalogues. AGA’s London and New York offices are redesigning the logo,
page formats, photographic style, and tone of copy to appeal to a wider
Tesco this week launched its Christmas catalogue on the internet,
selling videos and compact discs for the first time, adding to its
internet food offer. It has also announced plans to launch an online
Baby Club in the new year, and to provide a travel and tickets service
New Zealand direct marketers Nick Ward and Stephen Reid, from Saatchi &
Saatchi Direct in Wellington, have won top prize in the first DMA
Creative Scholarship Awards. They will now spend two weeks gaining
experience at WWAV Rapp Collins, London.
Universal Classics is to promote a new album, Sacred Arias, with a
direct marketing programme through 3000 UK Catholic churches. During
December, a sample CD of the album will be available free of charge in
church communal areas alongside sales material.
Brook Street, the recruitment specialist, is sending mailers to 2000
prospective clients to support its current press and poster advertising
through Team Saatchi. The mailing draws attention to the Brook Street
recruitment web site.
Nokia is mailing its customers regarding its sponsorship of a new arts
programme at the Barbican called only connect. Featuring work from
musicians, dancers, film makers and visual artists, it runs from
November 21 to December 2.
Tullo Marshall Warren has appointed Lynn Ashman to the post of client
services director. Ashman joins from Brann London, where she heads the
client services team. Her appointment ends a two-year search for a
client services director following the departure of Andy Green.
Mailcom is investing pounds 1m in the launch of a dedicated online
response handling service called e-mailcom. The service will provide
clients with real-time replies to consumer’s internet enquiries.
Mailcom’s managing director, Sue Whitmore, will head the venture until a
managing director for e-mailcom is appointed.
Woolworths is distributing its Direct shopping catalogue through the
national press in a pre-Christmas push. Some 2.4 million copies of the
102-page catalogue are going out through the Mail on Sunday and Best
An additional seven million copies are being distributed by door-drops
and in-store. The Marketing Store is working on creative and fulfilment
work for the catalogue.
Pillsbury brand Haagen-Dazs has appointed Creative Strategists to run an
integrated campaign for the brand starting next year. Creative
Strategists will link on-pack promotions with events in Haagen-Dazs’
cafes and cinema chains. The agency will work on building the
ice-cream’s image and market share in the luxury ice-cream market.