ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing

recently?



     Last  Account                   Agency/TV buyer                   %

     week

1    (2)   BT                        Abbott Mead Vickers BBDO/

                                     The Allmond Partnership          84

2    (1)   Asda                      Publicis/Carat                   77

3    (-)   National Lottery          WCRS/BMP OMD                     74

4    (3)   B&Q                       Bates UK/Zenith Media            73

5=   (-)   OnDigital                 BMP DDB/New PHD                  69

5=   (10)  Woolworths                Bates UK/Zenith Media            69

7    (=4)  One 2 One                 Bartle Bogle Hegarty/Motive      68

8    (=4)  Vodafone Pay As You Talk  BMP DDB/BMP OMD                  66

9    (-)   Boots                     J Walter Thompson/BMP OMD        63

10   (7)   McDonald’s                Leo Burnett/Starcom              62

11=  (9)   I Can’t Believe It’s

           Not Butter                McCann-Erickson/Universal McCann 61

11=  (=11) Sainsbury’s               M&C Saatchi/New PHD              61

13   (-)   Ferrero Rocher            Banks Hoggins O’Shea FCB/

                                     Initiative                       60

14=  (-)   Chicken Tonight Sizzle

           and Stir                  J Walter Thompson/Initiative     59

14=  (-)   Kwik Fit                  Faulds Advertising/Media Faulds  59

16   (8)   Pantene Pro V

           Conditioner               Grey Advertising/Starcom         54

17   (6)   Comet                     Saatchi & Saatchi/Zenith Media   53

18   (-)   Kellogg’s All Bran        Leo Burnett/MindShare            51

19   (-)   Mars Milky Way Stars      Grey Advertising/MediaCom TMB    42

20   (-)   Robinsons Squash          HHCL & Partners/MindShare        40



Adwatch research was conducted from July 23 to July 25 by NOP Research

Group (0171-890 9445) as part of a weekly telephone omnibus survey among

more than 100 adults. Copies of the Adwatch data and analysis are

available from Liz Price at NOP. Advertisements were selected by Xtreme

Register (0171-520 6409) and CIA Medianetwork (0171-633 9999).



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message