ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing


     Last  Account                   Agency/TV buyer                   %


1    (2)   BT                        Abbott Mead Vickers BBDO/

                                     The Allmond Partnership          84

2    (1)   Asda                      Publicis/Carat                   77

3    (-)   National Lottery          WCRS/BMP OMD                     74

4    (3)   B&Q                       Bates UK/Zenith Media            73

5=   (-)   OnDigital                 BMP DDB/New PHD                  69

5=   (10)  Woolworths                Bates UK/Zenith Media            69

7    (=4)  One 2 One                 Bartle Bogle Hegarty/Motive      68

8    (=4)  Vodafone Pay As You Talk  BMP DDB/BMP OMD                  66

9    (-)   Boots                     J Walter Thompson/BMP OMD        63

10   (7)   McDonald’s                Leo Burnett/Starcom              62

11=  (9)   I Can’t Believe It’s

           Not Butter                McCann-Erickson/Universal McCann 61

11=  (=11) Sainsbury’s               M&C Saatchi/New PHD              61

13   (-)   Ferrero Rocher            Banks Hoggins O’Shea FCB/

                                     Initiative                       60

14=  (-)   Chicken Tonight Sizzle

           and Stir                  J Walter Thompson/Initiative     59

14=  (-)   Kwik Fit                  Faulds Advertising/Media Faulds  59

16   (8)   Pantene Pro V

           Conditioner               Grey Advertising/Starcom         54

17   (6)   Comet                     Saatchi & Saatchi/Zenith Media   53

18   (-)   Kellogg’s All Bran        Leo Burnett/MindShare            51

19   (-)   Mars Milky Way Stars      Grey Advertising/MediaCom TMB    42

20   (-)   Robinsons Squash          HHCL & Partners/MindShare        40

Adwatch research was conducted from July 23 to July 25 by NOP Research

Group (0171-890 9445) as part of a weekly telephone omnibus survey among

more than 100 adults. Copies of the Adwatch data and analysis are

available from Liz Price at NOP. Advertisements were selected by Xtreme

Register (0171-520 6409) and CIA Medianetwork (0171-633 9999).


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