HELPLINE SERVICE: E-mail: marketing@haynet.com

Q We are an electrical products company looking for a medium-sized agency in the Bristol area to provide an integrated campaign aimed at establishing our brand. Ideally it would have experience in the DIY and home improvements sector.

Q We are an electrical products company looking for a medium-sized

agency in the Bristol area to provide an integrated campaign aimed at

establishing our brand. Ideally it would have experience in the DIY and

home improvements sector.



A BCLO is probably the closest fit, a Bristol-based agency with a staff

of 36 that has several DIY clients, including Stanley, Kuprinol and

Screwfix Direct.



The agency was set up six years ago and offers a combined service that

includes advertising, editorial and PR, as well as direct marketing and

promotional activities.



One of BCLO’s managing directors, Ian Noble, says an agency can help

suppliers maintain brand dominance in retail outlets and keep them in

touch with the latest trends and development.



The direct route is the future for DIY, Noble believes. Screwfix has

been doubling in size annually for the past four years, having found a

niche supplying tools and fittings by mail order. Call 0117 9731173.





Q We are looking for a firm that can look after a small-scale fulfilment

project for about 150 people. This could be a basket of fruit, bottle of

wine or something else they might suggest.



A Cambertown Ltd in Rotherham, South Yorks, can handle orders from ten

to 500,000 items. It specialises in fancy presentation, such as silk

bows on invitations.



Similar orders it has carried out in the past include dried flower

arrangements and gift wrapped bottles of wine, which can present

challenges for packing and delivery. It can source the goods, although

it says customers sometimes prefer to do that themselves to be sure of

quality.



Perishable items may not be the best choice, especially if they are

addressed to offices and may reach some recipients on January 4. But it

says it can come up with interesting alternatives. (01709 898989)



Great Western Wines also specialises in gift-wrapped bottles of wines

and spirits, which can be accompanied by other products such as cheese

or chocolates.



(01225 322800)





Q I have an idea to set up a company which uses performers in

promotional tours, but need help putting together a business

proposal.



A Your local Training and Enterprise Council should be able to put you

in touch with business advisory services in your area - ask your local

library for its contact number. If you are in London you can call

Business Link’s helpline for small business start-ups, which will will

put you in touch with several services throughout the greater London

area (0800 243 943). Central districts are served by the Portobello

Business Centre in Kensington, 0171 460 5050; Camden Enterprise Agency

in Kings Cross, 278 5757; and Business Enterprise Centre in Shepherd’s

Bush, 0181 746 0355.



The Portobello Business Centre says it will invite you for an half-day

induction to learn the basics, and then make an appointment for you to

see a business advisor.



The advisors are all experienced at running a business and although they

will not write your plan for you they will guide you every step of the

way. Meetings are free and you can have as many as you wish. If it likes

your idea the Centre may offer you an unsecured low-interest loan of up

to pounds 5000. Or else it can put you in touch with one of the

high-street banks with whom it has relationships. The Centre’s track

record is good: it says 89% of its clients are still trading after three

years.





Q We are holding a corporate party with a holiday theme and would like

to get rock candy with our logo running down the middle.



A The Promotional Candy Co specialises in rock candy, and offers 24

different flavours, from the traditional mint through to strawberry and

even rhubarb.



These are made by hand using traditional methods.



A normal batch size would be 100lb in weight, around 1000 bars or 8000

sweets, and would cost pounds 300. Half of that would come out at pounds

240. This includes your logo which can be matched to Pantone colour

references.



(01253 698298).





HELPLINE



E-mail enquiries to Susan Moffat at marketing.display@haynet.com.



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