Name: Jonathan King
Title: Brand manager, Denman Hairbrushes
What is your greatest achievement?
Managing the UK relaunch of Denman Hairbrushes. Twelve months on, we
have a 20% rise in UK retail sales.
What would be your dream brand to work on (and why)?
Guinness. Their campaigns are second to none and you could combine work
with your favourite hobby.
What would you do if you were not in marketing?
Which is the best agency you have worked with?
Adler Design in London and McCann-Erickson in Belfast. Both had a
genuine understanding of the Denman brand, our target audience and the
message we wanted to convey.
What is the worst part of your job?
Decision by committee can be very frustrating.
What is the best part of your job?
Working with fantastic people and a fantastic brand in a fantastic
What is your most embarrassing mistake?
Accepting a dare to down two pints in one in front of 200 people at an
industry function. I have found it difficult to live down.
What has been your best work-related trip?
The World Hairdressing Championships in Korea, after which I went on to
Japan, Hong Kong and China.
Who is the business person you most admire?
All business people in Northern Ireland, for their tenacity, honesty and
commitment, despite the troubles.