15 years ago: Diners Club launches a pounds 2m Dividend promotion,
which rewards customers who spend more than they did lthe previous year;
Sara Lee announces the launch of US-style frozen pastries, backed by a
pounds 1.25m ad campaign; ICl unveils a wonder-machine, born out of a
design agreement with Sir Clive Sinclair. Called One Per Desk, it
combines personal computer, screen, modem and telephone in one unit.
10 years ago: A government decision to allow British Telecom to carry TV
programmes on its telephone cables suggests BT is poised to become a
major player in the UK cable TV market; Toshiba launches an ad campaign
promoting the benefits of the Nicam stereo system in its sets, yet Nicam
stereo broadcasts are limited to a couple of hours a week in London and
Yorkshire ITV regions; Accident and General launches the first
computerised travel insurance sales facility in the UK.
5 years ago: War breaks out among the confectionery giants over caramel
goodies - Cadbury is revealed to be relaunching Cadbury Caramel and
Nestle Rowntree is relaunching Rolo to counter competition from new
launch, Galaxy Caramel; Spillers is forced to pull its flagship Good
Life brand less than 12 months after a pounds 2m relaunch. The company
blames problems on the production line; Walker’s Crisps signs Gary
Lineker to spearhead a pounds 10m attack on the savoury crisps market.