MARKETING MIX: That was the week that was

15 years ago: Diners Club launches a pounds 2m Dividend promotion, which rewards customers who spend more than they did lthe previous year; Sara Lee announces the launch of US-style frozen pastries, backed by a pounds 1.25m ad campaign; ICl unveils a wonder-machine, born out of a design agreement with Sir Clive Sinclair. Called One Per Desk, it combines personal computer, screen, modem and telephone in one unit.

15 years ago: Diners Club launches a pounds 2m Dividend promotion,

which rewards customers who spend more than they did lthe previous year;

Sara Lee announces the launch of US-style frozen pastries, backed by a

pounds 1.25m ad campaign; ICl unveils a wonder-machine, born out of a

design agreement with Sir Clive Sinclair. Called One Per Desk, it

combines personal computer, screen, modem and telephone in one unit.



10 years ago: A government decision to allow British Telecom to carry TV

programmes on its telephone cables suggests BT is poised to become a

major player in the UK cable TV market; Toshiba launches an ad campaign

promoting the benefits of the Nicam stereo system in its sets, yet Nicam

stereo broadcasts are limited to a couple of hours a week in London and

Yorkshire ITV regions; Accident and General launches the first

computerised travel insurance sales facility in the UK.



5 years ago: War breaks out among the confectionery giants over caramel

goodies - Cadbury is revealed to be relaunching Cadbury Caramel and

Nestle Rowntree is relaunching Rolo to counter competition from new

launch, Galaxy Caramel; Spillers is forced to pull its flagship Good

Life brand less than 12 months after a pounds 2m relaunch. The company

blames problems on the production line; Walker’s Crisps signs Gary

Lineker to spearhead a pounds 10m attack on the savoury crisps market.



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