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The Advertising Standards Authority has decided to investigate complaints about Sainsbury’s press ad, which claims it is the first major supermarket to have eliminated genetically modified food from its own-brand products.

The Advertising Standards Authority has decided to investigate

complaints about Sainsbury’s press ad, which claims it is the first

major supermarket to have eliminated genetically modified food from its

own-brand products.



So far, Waitrose, Iceland and a member of the public have complained

about Sainsbury’s claims. Sainsbury’s says it intends to keep running

the ads.



Muller has dropped Bates UK from the short list for its pounds 10m

advertising account. Publicis and Rainey Kelly Campbell Roalfe are the

two remaining agencies on the list. A decision is expected later this

week.



RMG, the WPP-owned direct marketing agency, is facing the loss of five

founding directors a little more than a year after launching.



Those leaving for an unnamed rival agency are creative directors Marcus

Fernandez and Brian Millar; strategist Linda Rost, the former managing

director of Limbo; strategist Katerina Damilos; and account director

Alexandra Goldsmith, the former head of direct marketing at Orange.



Insurance company Cornhill has still to decide whether to withdraw from

sponsoring English Test Cricket after the team’s latest defeat against

New Zealand last weekend. Cornhill said last week that it was reviewing

the agreement, which has one year left to run. A spokeswoman said: ’It’s

still up in the air. A board decision has yet to be made.’



The BBC has appointed Gilda Witte as the new head of marketing for

digital services. Witte, who was previously marketing controller at the

Hogshead Pub Company, will be responsible for all the BBC’s public

service digital operations within the recently created public service

marketing division, headed by Sue Farr.



ITV has poached Flextech’s vice-president of corporate affairs, Nicola

Howson, to fill the new position of director of corporate affairs.



Howson will assume responsibility for ITV’s communications, media

relations and public affairs strategy and manage the press and public

affairs team.



LineOne, the free ISP jointly owned by United News & Media and BT,

announced this week that it has increased its membership base by 80,000

to 400,000 in five months. The news comes a week after the company named

Mary Turner as its new marketing director, and just before it begins a

pounds 3.5m ad push. The web address is www.lineone.net.



Chronos Publishing, the publisher of gay magazines Boyz and The Pink

Paper, has launched what it claims is the first free ISP aimed at the

gay market. The service features a shopping channel as well as chat

rooms and TV and entertainment listings. The web address is

www.sonow.net.



Domino’s Pizza is rolling out its online ordering service to its 184

stores from October this year. The service, which allows customers to

order pizza via the company’s web site, has so far been trialled in

Cambridge, Reading, Milton Keynes and Maida Vale. Web design was by

Fernhardt New Media. The web address is www.dominos.co.uk.



Cadbury will launch a pounds 1.5m television and poster advertising

campaign for Mini Rolls on September 1. The advertisements, created by

the Advertising Brasserie, will run throughout September in tandem with

the ’Hands off my Mini Roll’ promotion, in which 4.5 million mini

plastic safes will be given away.



Gap, the clothing company, will sponsor next month’s MTV Video Music

Awards. The deal was put together by Mvi, the new media arm of CIA

Medianetwork, which handles Gap’s media planning and buying account.



SC Johnson is spending pounds 2m on an above- and below-the-line

marketing campaign in support of its Shower Shine bathroom cleaner,

which was launched this month. The television campaign, handled by Bank

Hoggins O’Shea FCB, will break in October.



Safeway has cut the prices of 700 health and beauty products and is

claiming to have undercut high-street retailers such as Superdrug and

Boots. The move is part of Safeway’s pounds 30m Price Cut ’99 campaign.



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