Stop Press

The Advertising Standards Authority has decided to investigate complaints about Sainsbury’s press ad, which claims it is the first major supermarket to have eliminated genetically modified food from its own-brand products.

The Advertising Standards Authority has decided to investigate

complaints about Sainsbury’s press ad, which claims it is the first

major supermarket to have eliminated genetically modified food from its

own-brand products.

So far, Waitrose, Iceland and a member of the public have complained

about Sainsbury’s claims. Sainsbury’s says it intends to keep running

the ads.

Muller has dropped Bates UK from the short list for its pounds 10m

advertising account. Publicis and Rainey Kelly Campbell Roalfe are the

two remaining agencies on the list. A decision is expected later this


RMG, the WPP-owned direct marketing agency, is facing the loss of five

founding directors a little more than a year after launching.

Those leaving for an unnamed rival agency are creative directors Marcus

Fernandez and Brian Millar; strategist Linda Rost, the former managing

director of Limbo; strategist Katerina Damilos; and account director

Alexandra Goldsmith, the former head of direct marketing at Orange.

Insurance company Cornhill has still to decide whether to withdraw from

sponsoring English Test Cricket after the team’s latest defeat against

New Zealand last weekend. Cornhill said last week that it was reviewing

the agreement, which has one year left to run. A spokeswoman said: ’It’s

still up in the air. A board decision has yet to be made.’

The BBC has appointed Gilda Witte as the new head of marketing for

digital services. Witte, who was previously marketing controller at the

Hogshead Pub Company, will be responsible for all the BBC’s public

service digital operations within the recently created public service

marketing division, headed by Sue Farr.

ITV has poached Flextech’s vice-president of corporate affairs, Nicola

Howson, to fill the new position of director of corporate affairs.

Howson will assume responsibility for ITV’s communications, media

relations and public affairs strategy and manage the press and public

affairs team.

LineOne, the free ISP jointly owned by United News & Media and BT,

announced this week that it has increased its membership base by 80,000

to 400,000 in five months. The news comes a week after the company named

Mary Turner as its new marketing director, and just before it begins a

pounds 3.5m ad push. The web address is

Chronos Publishing, the publisher of gay magazines Boyz and The Pink

Paper, has launched what it claims is the first free ISP aimed at the

gay market. The service features a shopping channel as well as chat

rooms and TV and entertainment listings. The web address is

Domino’s Pizza is rolling out its online ordering service to its 184

stores from October this year. The service, which allows customers to

order pizza via the company’s web site, has so far been trialled in

Cambridge, Reading, Milton Keynes and Maida Vale. Web design was by

Fernhardt New Media. The web address is

Cadbury will launch a pounds 1.5m television and poster advertising

campaign for Mini Rolls on September 1. The advertisements, created by

the Advertising Brasserie, will run throughout September in tandem with

the ’Hands off my Mini Roll’ promotion, in which 4.5 million mini

plastic safes will be given away.

Gap, the clothing company, will sponsor next month’s MTV Video Music

Awards. The deal was put together by Mvi, the new media arm of CIA

Medianetwork, which handles Gap’s media planning and buying account.

SC Johnson is spending pounds 2m on an above- and below-the-line

marketing campaign in support of its Shower Shine bathroom cleaner,

which was launched this month. The television campaign, handled by Bank

Hoggins O’Shea FCB, will break in October.

Safeway has cut the prices of 700 health and beauty products and is

claiming to have undercut high-street retailers such as Superdrug and

Boots. The move is part of Safeway’s pounds 30m Price Cut ’99 campaign.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers