The Advertising Standards Authority has decided to investigate
complaints about Sainsbury’s press ad, which claims it is the first
major supermarket to have eliminated genetically modified food from its
So far, Waitrose, Iceland and a member of the public have complained
about Sainsbury’s claims. Sainsbury’s says it intends to keep running
Muller has dropped Bates UK from the short list for its pounds 10m
advertising account. Publicis and Rainey Kelly Campbell Roalfe are the
two remaining agencies on the list. A decision is expected later this
RMG, the WPP-owned direct marketing agency, is facing the loss of five
founding directors a little more than a year after launching.
Those leaving for an unnamed rival agency are creative directors Marcus
Fernandez and Brian Millar; strategist Linda Rost, the former managing
director of Limbo; strategist Katerina Damilos; and account director
Alexandra Goldsmith, the former head of direct marketing at Orange.
Insurance company Cornhill has still to decide whether to withdraw from
sponsoring English Test Cricket after the team’s latest defeat against
New Zealand last weekend. Cornhill said last week that it was reviewing
the agreement, which has one year left to run. A spokeswoman said: ’It’s
still up in the air. A board decision has yet to be made.’
The BBC has appointed Gilda Witte as the new head of marketing for
digital services. Witte, who was previously marketing controller at the
Hogshead Pub Company, will be responsible for all the BBC’s public
service digital operations within the recently created public service
marketing division, headed by Sue Farr.
ITV has poached Flextech’s vice-president of corporate affairs, Nicola
Howson, to fill the new position of director of corporate affairs.
Howson will assume responsibility for ITV’s communications, media
relations and public affairs strategy and manage the press and public
LineOne, the free ISP jointly owned by United News & Media and BT,
announced this week that it has increased its membership base by 80,000
to 400,000 in five months. The news comes a week after the company named
Mary Turner as its new marketing director, and just before it begins a
pounds 3.5m ad push. The web address is www.lineone.net.
Chronos Publishing, the publisher of gay magazines Boyz and The Pink
Paper, has launched what it claims is the first free ISP aimed at the
gay market. The service features a shopping channel as well as chat
rooms and TV and entertainment listings. The web address is
Domino’s Pizza is rolling out its online ordering service to its 184
stores from October this year. The service, which allows customers to
order pizza via the company’s web site, has so far been trialled in
Cambridge, Reading, Milton Keynes and Maida Vale. Web design was by
Fernhardt New Media. The web address is www.dominos.co.uk.
Cadbury will launch a pounds 1.5m television and poster advertising
campaign for Mini Rolls on September 1. The advertisements, created by
the Advertising Brasserie, will run throughout September in tandem with
the ’Hands off my Mini Roll’ promotion, in which 4.5 million mini
plastic safes will be given away.
Gap, the clothing company, will sponsor next month’s MTV Video Music
Awards. The deal was put together by Mvi, the new media arm of CIA
Medianetwork, which handles Gap’s media planning and buying account.
SC Johnson is spending pounds 2m on an above- and below-the-line
marketing campaign in support of its Shower Shine bathroom cleaner,
which was launched this month. The television campaign, handled by Bank
Hoggins O’Shea FCB, will break in October.
Safeway has cut the prices of 700 health and beauty products and is
claiming to have undercut high-street retailers such as Superdrug and
Boots. The move is part of Safeway’s pounds 30m Price Cut ’99 campaign.