Allied Domecq this week closed the deal to sell its pub chain to
Punch Taverns for pounds 2.75bn, when 98.6% of shareholders voted in
favour of the sale at an extraordinary general meeting. Punch will
acquire 3500 pubs. Allied Domecq is now expected to concentrate on its
wines and spirits portfolio including brands such as Ballantine’s Scotch
and Beefeater Gin.
The government lifted a 21-year-old ban on casino advertising on
Ads will be restricted to print format, can be no larger than A5 and are
only allowed to carry factual information with no accompanying
The changes are unlikely to satisfy the casinos, which have been
lobbying to compete on an even footing with the lottery and high street
Barraclough Hall Woolston Gray, one of the UK’s top ten direct marketing
agencies, has said it will not directly replace managing director Dennis
Kerslake, who is leaving to take the MD’s seat at Brann London.
Kerslake’s role will be split between directors Simon Hall, Ellen
Woolston and Chris Barraclough.
Talk Radio is to launch the UK’s first 24-hour sports radio station on
Digital One’s network. Talk Sport will start broadcasting in January
It will be one of seven new channels on the digital network. In a
separate scoop, Talk Radio has appointed Derek Hatton to present its
weekday mid-morning show from September 6.
Emirates, the airline based in the United Arab Emirates, has appointed
OgilvyOne to handle its loyalty scheme after a pitch against Brann
(Marketing, August 19). The account will be run from OgilvyOne’s Dubai
British Airways is launching a new integrated campaign to support
e-ticket, the electronic ticket system it launched in 1997. It will send
mailings to 14,000 business travel consultants and target consumers via
airport posters, as well as a dedicated e-ticket web site. Mailings are
through Claydon Heeley, the web site by agency.com and posters through
Nokia is the official mobile phone sponsor for this weekend’s Notting
Hill Carnival. Promoting its new 3210 phone, it will sponsor sound
systems and a live music stage, distribute branded ’survival kits’ to
revellers, and run a giveaway offer in the official carnival guide.
Channel 4 has unveiled its autumn schedule. The line-up includes a
pounds 6m flagship drama series, Longitude, starring Jeremy Irons, about
an 18th century clockmaker who solves the problem of global navigation;
a new strand of modern horror stories, Shockers, and a new sitcom called
Andrew Marsden, Britvic’s marketing director, has joined the board of
the Institute of Sales Promotion in the newly created role of industry
development director. The new board also includes Jeremy Stern, European
marketing director at Coca-Cola, Edwin Mutton, business services manager
at Kimberly-Clark, Mike Slipper, brand activity manager at Van den Bergh
Foods and Moira Hamill, sales promotion manager at Heinz.
The Telegraph Group has appointed Joy Grover as its new corporate
affairs manager. Grover previously worked at Hill and Knowlton for five
years as senior account director. Prior to that she was marketing
manager for the Worldwide Fund for Nature in Australia.
Guinness has launched a new tulip-shaped pint glass in the UK. Currently
used in Ireland, the new ’high performance’ glass features the brand
logo twice and was selected from 24 designs.
Henderson Investors, the asset management company, is launching a pounds
2.5m outdoor and press media campaign to raise brand awareness. The ads,
through CCHM (Camp Chipperfield Hill Murray) will run on British Rail
and Tube posters, general lifestyle magazines and the financial
Nestle will spend pounds 1m on a four-week TV campaign to promote its
Mini Smarties. The animated campaign, created by J Walter Thompson,
centres on the number of sweets in each pack, exploiting Nestle research
which found that younger children are attracted by quantity rather than
the individual size of portions. The campaign will run from September