Last Sunday’s coverage of Arsenal versus Manchester United was the
first match to be shown on SkyDigital’s new interactive channel Sky
This allows the viewer to choose their own camera angles and replay key
moments. I chose to watch the game in the company of like-minded
football fans, a sprinkling of Gunners and southern Reds among a base of
However, in hindsight this was probably not the best audience for trying
out the new technology.
Every time someone tried to get the behind the goal shot of Mr Posh
Spice’s freekick, or tried to replay Patrick Viera’s deftly timed
headbutt at choirboy Keane, there were howls of derision from the rest
of the room petrified that we would end up watching Oprah on Sky One.
This sums up the issues with this particular piece of interactivity: if
the game is enthralling, as Sunday’s was, then the need for different
views or to find out who Alex Manniger used to play for is
On the counter side, if you are watching a dull 0-0 draw then you aren’t
really going to be that interested in replaying the highlights if you
have the remote in your hands and another 37 channels to choose
One wag watching the game did spot the obvious commercial opportunity
and I’m sure it can’t be long before the media brains behind the
Domino’s chain come up with the split-screen order pad.
Now for the important stats: was it three or four garlic breads?