Cellnet, Renault, Bass, Tesco and British Airways were just a few
of the high-profile companies to enter last year’s inaugural Marketing
Relationship Marketing Awards. The first-year success was heralded as a
tribute to the wider recognition of relationship marketing, and to the
fact that clients wanted to see high-profile awards honouring best
Entries are now invited for this year’s awards, with an equally
high-calibre of submissions anticipated.
For relationship marketing is no longer a specialist discipline. It is a
concept that is being used increasingly by marketers to build brands and
businesses; a change that affects every sector and marketers at every
level. The Marketing Relationship Marketing Awards are designed to
reflect the fact that there is now a one-to-one focus at the heart of
all customer communications.
Last year’s overall winner was Cellnet, for its Genie web site, which
demonstrated the role the internet is playing in advancing the cause of
Genie, which was also the winner of the Best Innovation Award, is a news
and information site for the mobile phone brand that offers users
tailored information via their phone or an e-mail address. Meanwhile,
the winner of the Best Use of New Media Award proved that size isn’t
everything. Bristol City FC delivered an added-value service to an
already loyal audience through a web site that offers a discussion
forum, online merchandising, and a ’seat view’ of the pitch.
This year’s categories are designed to cover all aspects of relationship
marketing, and to recognise those companies and agencies that lead the
way in communicating with the consumer. They have been split into two
groups, industry sectors and relationship methods (see box), while the
overall award will go to the category winner that best illustrates
excellence in relationship marketing.
The awards ceremony will be held in London’s Grosvenor House Hotel
Ballroom on November 30. The deadline for entries is September 30, and
an entry form can be found inside Marketing. For further information
contact Jo Gawith at Haymarket Events on 0171 413 4318.
FMCG and drinks
Financial, insurance and professional services
Travel and leisure
Best use of relationship marketing
Customer magazine (business-to-business)
Customer magazine (consumer)