NEW MEDIA: Briefs

Goldfish, the Centrica-owned financial services brand, has hired four agencies for the launch of its online shopping guides, which go live on May 3 at www.goldfishguide.co.uk. TPDi will develop the online proposition, Evans Hunt Scott will co-ordinate direct marketing, Manning Gottlieb Media will handle media and The Media Foundry will develop a communications strategy. The guides cover consumer goods and services including mobile phones, PCs, TVs and white goods.

Goldfish, the Centrica-owned financial services brand, has hired

four agencies for the launch of its online shopping guides, which go

live on May 3 at www.goldfishguide.co.uk. TPDi will develop the online

proposition, Evans Hunt Scott will co-ordinate direct marketing, Manning

Gottlieb Media will handle media and The Media Foundry will develop a

communications strategy. The guides cover consumer goods and services

including mobile phones, PCs, TVs and white goods.





Coolwhite.com, a new brand aimed at the affluent end of the wedding

market, will launch this summer. The site is co-founded by Caroline

Foster, who has worked in the bridal industry for eight years, and Roger

Foster, founder of the Apricot PC business. Web agency Blueberry.net is

developing the site, which will be based on Intershop software.





Advance Visual Communications, the Bradford web design company, has

purchased web agency Voxel, based in Geneva, in a deal worth more than

pounds 1.3m. The acquisition adds clients including Reuters and Tag

Heuer to AVC’s list. Alexandre Sabeti, managing director of Voxel, will

join AVC’s board.





E-mail is now the preferred medium for first time romantic advances,

according to a new survey of 200 18- to 30-year-olds. About 70% of young

professionals have been asked out by e-mail in the past year, according

to the study by its BoB.co.uk, which specialises in personalised e-mail

addresses. Those trying for a second date were twice as likely to get in

contact via e-mail than the phone after a casual encounter.





Online retailers can now let their customers view prices on the net

while browsing rival web sites, using a new software plug-in from

Meltingpoint. WH Smith Online is the first e-tailer to sign up to the

package, which also links web users to related information and

merchandise sites. A demonstration is available at

www.meltingpoint.com/try.htm.





BlueCarrots.com, the portal and ISP service owned by its members, has

signed over 100 partner shops, including Comet and BOL.com, to a

cashback scheme. Members who shop through the CarrotShop.com portal earn

up to 20% back on purchases at any partner. CarrotShop feeds back a

percentage of partner shop commission to consumers. A list of the

partners can be found at www.bluecarrots.com.





BT Cellnet has teamed up with online auction house QXL.com to make

auctions accessible over mobile phones. The deal will allow BT Cellnet

WAP phone users to bid for items online directly through their mobile

phones, as well as search through categories such as holidays, computers

and electronic goods. The service can be accessed via BT Cellnet’s Genie

mobile portal at www.genie.co.uk.





Buy.co.uk, which helps consumers cut down their bills, has launched a

’dual fuel’ calculator, which works out the cheapest combined gas and

electricity deals. The service is at www.buy.co.uk.



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