Goldfish, the Centrica-owned financial services brand, has hired
four agencies for the launch of its online shopping guides, which go
live on May 3 at www.goldfishguide.co.uk. TPDi will develop the online
proposition, Evans Hunt Scott will co-ordinate direct marketing, Manning
Gottlieb Media will handle media and The Media Foundry will develop a
communications strategy. The guides cover consumer goods and services
including mobile phones, PCs, TVs and white goods.
Coolwhite.com, a new brand aimed at the affluent end of the wedding
market, will launch this summer. The site is co-founded by Caroline
Foster, who has worked in the bridal industry for eight years, and Roger
Foster, founder of the Apricot PC business. Web agency Blueberry.net is
developing the site, which will be based on Intershop software.
Advance Visual Communications, the Bradford web design company, has
purchased web agency Voxel, based in Geneva, in a deal worth more than
pounds 1.3m. The acquisition adds clients including Reuters and Tag
Heuer to AVC’s list. Alexandre Sabeti, managing director of Voxel, will
join AVC’s board.
E-mail is now the preferred medium for first time romantic advances,
according to a new survey of 200 18- to 30-year-olds. About 70% of young
professionals have been asked out by e-mail in the past year, according
to the study by its BoB.co.uk, which specialises in personalised e-mail
addresses. Those trying for a second date were twice as likely to get in
contact via e-mail than the phone after a casual encounter.
Online retailers can now let their customers view prices on the net
while browsing rival web sites, using a new software plug-in from
Meltingpoint. WH Smith Online is the first e-tailer to sign up to the
package, which also links web users to related information and
merchandise sites. A demonstration is available at
BlueCarrots.com, the portal and ISP service owned by its members, has
signed over 100 partner shops, including Comet and BOL.com, to a
cashback scheme. Members who shop through the CarrotShop.com portal earn
up to 20% back on purchases at any partner. CarrotShop feeds back a
percentage of partner shop commission to consumers. A list of the
partners can be found at www.bluecarrots.com.
BT Cellnet has teamed up with online auction house QXL.com to make
auctions accessible over mobile phones. The deal will allow BT Cellnet
WAP phone users to bid for items online directly through their mobile
phones, as well as search through categories such as holidays, computers
and electronic goods. The service can be accessed via BT Cellnet’s Genie
mobile portal at www.genie.co.uk.
Buy.co.uk, which helps consumers cut down their bills, has launched a
’dual fuel’ calculator, which works out the cheapest combined gas and
electricity deals. The service is at www.buy.co.uk.