E-Ventures turns to News Corp for marketing chief

E-Ventures, the internet investor owned by News Corp and Japan’s Softbank, has appointed its first head of marketing.

E-Ventures, the internet investor owned by News Corp and Japan’s

Softbank, has appointed its first head of marketing.



Katie Walker, 37, joins as chief marketing officer from News Corp in the

US, where she was vice-president, development. Her brief is to build and

launch strong internet businesses in the UK under the E-Ventures

umbrella.



E-Ventures’ first two launches are eloan, an online mortgage company,

and buy.com, an internet retailer, which exist in the US and are to

launch in the UK shortly.



Walker is also responsible for helping the different ventures recruit

their own management teams, including top-flight marketers.



She has been seeing presentations from creative and media agencies that

will help launch the different internet brands, and is close to making a

final decision.



Walker said: ’We’re building global brands and it’s important that we

bring in the best talent.’



She reports to E-Ventures chief executive, Diana Noble.



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