MEDIA BRIEFS

The Wireless Group, owner of Talk Radio, has agreed to buy Scottish local radio business the Independent Radio Group for pounds 21.4m. The Wireless Group, which is run by former Sun editor Kelvin MacKenzie, plans to integrate IRG’s six radio licences within its national network. IRG’s stations include Scot FM, Lite FM in Manchester and Wire FM in Warrington.

The Wireless Group, owner of Talk Radio, has agreed to buy Scottish

local radio business the Independent Radio Group for pounds 21.4m. The

Wireless Group, which is run by former Sun editor Kelvin MacKenzie,

plans to integrate IRG’s six radio licences within its national network.

IRG’s stations include Scot FM, Lite FM in Manchester and Wire FM in

Warrington.



BBC Production has hired Zoe Moore to the new post of head of brand

development to manage the corporation’s best known programme brands. She

joins from Mars, where she was European brand development manager for

drinks division Four Square. She will work with colleagues within the

BBC’s corporate, broadcast and worldwide divisions to develop brand

plans consistent with the corporation’s overarching strategy.



Attic Futura has appointed Suzan Antonowicz to the new post of business

development director. Antonowicz joins from TDI Advertising, where she

was national account manager.



Starcom Worldwide, a division of The Leo Burnett Group, has bought Media

Estrategia, the fifth-largest media company in Spain, for an undisclosed

sum in a bid to bolster its European presence. Media Estra-tegia’s

clients include Yamaha, Toyota, Hyundai and Paramount.



The Independent Television Commission has published its conclusions on

the digital points system. The current number of points in the digital

points universe is 47. It is anticipated that this will rise to 48 at

the end of this month when a further service is expected to commence

broadcasting .



The BBC, Channel 4 and Channel 5 have joined forces to provide a single

point of customer service for viewers who want free-to-view services but

do not wish to subscribe to pay TV. Viewers wishing to avail themselves

of this service will be able to register and request a viewing card. BT

Broadcast Services has been awarded management and operation of the

service, which begins in May 2000.



CIA Sensor, the research arm of CIA Medianetwork, has released research

which reveals that most people are not worried about the end of analogue

TV. More than half the population (51%) say they expect to have digital

by the time the government switches off the analogue signal in 2010.



MTV Networks Europe has signed agreements with ITV and RTE, the British

and Irish terrestrial broadcasters, for same-night retransmission of the

1999 MTV Europe Music Awards. The show will air in a prime-time slot

across the ITV network on November 11.



Future Publishing is launching Mobile Computer User this week on the

back of a pounds 20,000 marketing campaign. The magazine is a guide to

portable technology, providing practical solutions for business

travellers. It will launch with an initial print run of 50,000 and

Future hopes for a settledown circulation of 20,000.



The Spectator and The Grocer picked up the top awards at the Periodical

Publishers’ Association annual Magazine Subscriptions awards last week.

The Spectator scooped the consumer category, while The Grocer was

awarded the prize for the business side.



Peter Dear, deputy chief executive of the PPA, is leaving at the end of

the year. During his ten years with the PPA, he headed the advertising

and marketing functions. His replacement will be announced shortly.



Xfm is launching a two-week, six-sheet poster campaign for its Tom

Binn’s Breakfast Show. Created by Cake, the campaign aims to position it

as an alternative-style breakfast show, with three straplines: ’Parental

Advisory - Don’t Listen’, ’Bored of the Same Breakfast?’ and ’Not Your

Morning People’.



Clear Channel International has announced a change to its management

structure. Peter Smyth moves from managing director of More Group UK to

regional director of the northern European region.



Taylor Nelson Sofres, the marketing information and TV audience research

company, has signed an agreement with Arbiton Company to use Arbiton’s

audio-encoding technology for measuring TV audience figures. Arbiton

says it is the first step in establishing the system as a global monitor

of TV and radio audiences.



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