The Wireless Group, owner of Talk Radio, has agreed to buy Scottish
local radio business the Independent Radio Group for pounds 21.4m. The
Wireless Group, which is run by former Sun editor Kelvin MacKenzie,
plans to integrate IRG’s six radio licences within its national network.
IRG’s stations include Scot FM, Lite FM in Manchester and Wire FM in
BBC Production has hired Zoe Moore to the new post of head of brand
development to manage the corporation’s best known programme brands. She
joins from Mars, where she was European brand development manager for
drinks division Four Square. She will work with colleagues within the
BBC’s corporate, broadcast and worldwide divisions to develop brand
plans consistent with the corporation’s overarching strategy.
Attic Futura has appointed Suzan Antonowicz to the new post of business
development director. Antonowicz joins from TDI Advertising, where she
was national account manager.
Starcom Worldwide, a division of The Leo Burnett Group, has bought Media
Estrategia, the fifth-largest media company in Spain, for an undisclosed
sum in a bid to bolster its European presence. Media Estra-tegia’s
clients include Yamaha, Toyota, Hyundai and Paramount.
The Independent Television Commission has published its conclusions on
the digital points system. The current number of points in the digital
points universe is 47. It is anticipated that this will rise to 48 at
the end of this month when a further service is expected to commence
The BBC, Channel 4 and Channel 5 have joined forces to provide a single
point of customer service for viewers who want free-to-view services but
do not wish to subscribe to pay TV. Viewers wishing to avail themselves
of this service will be able to register and request a viewing card. BT
Broadcast Services has been awarded management and operation of the
service, which begins in May 2000.
CIA Sensor, the research arm of CIA Medianetwork, has released research
which reveals that most people are not worried about the end of analogue
TV. More than half the population (51%) say they expect to have digital
by the time the government switches off the analogue signal in 2010.
MTV Networks Europe has signed agreements with ITV and RTE, the British
and Irish terrestrial broadcasters, for same-night retransmission of the
1999 MTV Europe Music Awards. The show will air in a prime-time slot
across the ITV network on November 11.
Future Publishing is launching Mobile Computer User this week on the
back of a pounds 20,000 marketing campaign. The magazine is a guide to
portable technology, providing practical solutions for business
travellers. It will launch with an initial print run of 50,000 and
Future hopes for a settledown circulation of 20,000.
The Spectator and The Grocer picked up the top awards at the Periodical
Publishers’ Association annual Magazine Subscriptions awards last week.
The Spectator scooped the consumer category, while The Grocer was
awarded the prize for the business side.
Peter Dear, deputy chief executive of the PPA, is leaving at the end of
the year. During his ten years with the PPA, he headed the advertising
and marketing functions. His replacement will be announced shortly.
Xfm is launching a two-week, six-sheet poster campaign for its Tom
Binn’s Breakfast Show. Created by Cake, the campaign aims to position it
as an alternative-style breakfast show, with three straplines: ’Parental
Advisory - Don’t Listen’, ’Bored of the Same Breakfast?’ and ’Not Your
Clear Channel International has announced a change to its management
structure. Peter Smyth moves from managing director of More Group UK to
regional director of the northern European region.
Taylor Nelson Sofres, the marketing information and TV audience research
company, has signed an agreement with Arbiton Company to use Arbiton’s
audio-encoding technology for measuring TV audience figures. Arbiton
says it is the first step in establishing the system as a global monitor
of TV and radio audiences.