Virginmoney.com, Richard Branson’s new personal finance venture,
which launched this week backed by a pounds 10m campaign, has appointed
two former Virgin Direct marketers to head its marketing team.
Peter Ballard, formerly project manager and e-commerce marketing manager
at Virgin Direct, is Virginmoney.com’s first sales and marketing
Meanwhile, Tony Wood, formerly marketing director at Virgin Direct, has
taken on the more wide-ranging role of director of communications.
Both were part of the original team that launched Virgin Direct in
Virginmoney. com’s managing director, Paul Pester, was formerly director
of corporate strategy and planning at Pearl Assurance.
A press campaign, developed by Virgin Direct agencies Rainey Kelly
Campbell Roalfe/Y&R and Manning Gottlieb Media, broke this weekend and
will run until the end of July.
The campaign will gain momentum in August when it will be extended to
TV, radio and outdoor.
Virginmoney.com is a joint venture between The Virgin Group and
Australian financial services firm AMP.
Selling ISAs, unit trusts and mortgages from third-parties as well as
from Virgin, it also offers online sharedealing and rolling news.
As the default money channel on Virgin.com, which will be the hub for
all Virgin Group activities, it will be positioned as the ’online
consumer champion for financial services’.
Ballard has already recruited a marketing team comprising eight people,
including former Norwich Union ad manager, Lisa Connelly, and Tom Wood,
formerly of direct marketers MSB&K and briefly at Virgin Direct.
The launch of Virginmoney.com coincides with the launch of
Virginwines.com, and comes within a month of the launch of
Virgincars.com. Virginenergy.com, is set to launch next week.