Briefs

The Emap Esprit Network, which houses healthcare magazines such as Mother & Baby, Here’s Health and Nursing Times, has appointed Paul Sloggett as marketing director. Sloggett, who moves from Emap Active where he was marketing development director, will be responsible for developing creative marketing solutions across the network’s consumer and professional brands. He reports to Tim Brooks, chief executive of Emap Esprit Network. His replacement at Emap Active has not been named.

The Emap Esprit Network, which houses healthcare magazines such as

Mother & Baby, Here’s Health and Nursing Times, has appointed Paul

Sloggett as marketing director. Sloggett, who moves from Emap Active

where he was marketing development director, will be responsible for

developing creative marketing solutions across the network’s consumer

and professional brands. He reports to Tim Brooks, chief executive of

Emap Esprit Network. His replacement at Emap Active has not been

named.





Eurobet, the online arm of bookmakers Coral International, has signed a

pounds 750,000 deal to sponsor The Daily Telegraph’s sports coverage

throughout the summer. The deal, which kicks off this week, will include

sponsorship of The Daily Telegraph’s annual cricket league, a special

Euro 2000 guide, an interactive game and a Euro 2000 micro site on

Electronic Telegraph.





Nameplanet, a dotcom company offering personalised domain name home

pages and calendar services, has appointed McCann-Erickson for a pounds

2m ad campaign starting in April. One-third of its spend will be online

with the remainder offline.





Mediapolis is changing its name to Media Planning from May 1 as part of

the roll-out of the Media Planning Group worldwide. As part of the

process, Catalyst, Mediapolis’ strategic planning brand, will be

exported throughout the Media Planning Group network. Media Planning

Group, which claims to be the world’s second largest media independent

network, was formed following the merger of Havas Advertising’s media

operations with Media Planning SA.





Red Bus Investments, the investment business launched by Demon Internet

founder Cliff Stanford, has signed a three-year sponsorship deal worth

pounds 2.5m with Charlton Athletic. Current shirt sponsor MESH Computers

will end its deal with Charlton a year early, at the end of this

season.





Telecoms group Thus will this week launch its first national advertising

campaign since the rebrand of the company from Scottish Telecom last

October. The six-week campaign, created by the Worth Partnership, will

introduce Thus’ new tariff structures for business customers, branded

TransCall. It will offer business users a flat-rate tariff for calling

anywhere in the UK or the US. Media will include national and regional

press.





Western Union, the money transfer company, is launching a pounds 2.5m

TV, press and poster campaign targeting the UK’s ethnic communities. The

ads, with creative through D’Arcy and media through MediaVest, will

appear on cable and satellite television, tube poster sites and in the

UK’s ethnic press titles from April.





Vodafone is launching a pounds 1m advertising campaign next week through

BMP DDB to support two new tariffs it will introduce on April 10. The

press, radio and in-store campaign will highlight the new price point of

pounds 12.99, extra free minutes for users and a cut in peak calling

rates of up to 20% for all existing digital contract customers.





Aberdeen Asset Management has extended its pounds 1m-a-year sponsorship

of the Oxford and Cambridge University boat race until 2004. The

investment group first sponsored the race in 1999 and has renewed

following an increase in TV viewing figures from 5.7 million in 1999 to

6.3 million for the race, won by Cambridge last Saturday.





RoadAds, a company offering clients the chance to use lorries as mobile

poster sites, launches its service this week. Up to 1000 vehicles will

form the initial fleet which will carry the ads. Vehicles will be fitted

with a satellite tracking system that will measure target audience

profiles.





BMG Entertainment has appointed Digital Outlook Communications (DOC), a

new media consultancy and online marketing specialist, to handle its web

marketing. DOC’s other clients include Smarterwork.com, E-Loan and

VZones.



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