DIRECT: Briefs

Jet, the petrol retailer, is introducing a clubcard scheme, called Smile, created by Clarke Hooper Momentum. Customers who set up a Smile account receive 1p for every litre of fuel they buy, 2p for every pounds 1 spent in the shop, and 15p for every car wash. When pounds 15 has been saved, the account holder can withdraw the amount in cash.

Jet, the petrol retailer, is introducing a clubcard scheme, called

Smile, created by Clarke Hooper Momentum. Customers who set up a Smile

account receive 1p for every litre of fuel they buy, 2p for every pounds

1 spent in the shop, and 15p for every car wash. When pounds 15 has been

saved, the account holder can withdraw the amount in cash.





OgilvyOne Worldwide is to provide strategic support for global health

brands with the appointment of Jack Torr as director of healthcare. He

joins from Holmes & Marchant Healthcare Group, where he was chairman. In

his new post, Torr will be charged with harnessing the opportunity that

the internet provides to market pharmaceuticals directly to consumers.

Torr will report to OgilvyOne chairman Nigel Howlett.





Warburtons, the baker, has hired KLP Euro RSCG to develop its database

through a programme of direct mail, sales incentives and trade loyalty

schemes.





Flymo is ploughing pounds 1m into a direct marketing campaign that

offers customers who buy its grass-collecting mower pounds 40 worth of

paint vouchers to spend in DIY and gardening stores and catalogues. The

promotion, which is being handled by Leeds-based Poulter Partners, will

include direct marketing targeting one million households, PR activity

and in-store promotions.





Stena Line, the passenger and freight ferry firm, has hired Black Cat to

handle below-the-line activity for its high-speed HSS Fast Ferry

service, after a pitch against incumbent HHM. The agency will manage a

range of marketing and promotional activity to raise awareness of the

Harwich to Hook service as the fastest direct route across the North

Sea. It will also promote Stena’s London-Amsterdam train and Amsterdam

Express ferry service.





Cadbury’s Milk Tray is to use Circular Distributors’ Newshare scheme for

a Mother’s Day one million promotional leaflet door-to-door distribution

programme. The leaflets advertise a tie-in promotion with Woolworths and

Odeon cinemas, offering customers a free Odeon cinema ticket when they

buy a 454g box of Milk Tray from Woolworths. Newshare is a ’with

newspaper’ distributor.





Mars Drink has appointed Geoff Howe Independent to create on-pack

activity through the summer, after a three-way pitch. Promotional

planning director for Geoff Howe, Paul Ellison, said: ’Our challenge is

to come up with more innovative routes to cut through the fickle youth

market.’





The Construction Industry Training Board is promoting its new Health and

Safety Test with an ad and mailshot campaign by Clarke Hooper Momentum.

Ads in trade and specialist press will be backed by a mailing to

managers within the industry. The test is being introduced on April 3 to

ensure workers are competent in health and safety, and to reduce

injuries and fatalities on UK work sites.



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