BT is planning a high-profile move into Formula One sponsorship.
The move comes as the telecoms giant bids to raise international
awareness of its business-to-business international network division,
Ignite is one of the four units formed by BT’s restructure earlier this
No date has yet been set for the move, but sponsorship consultancy PSM
Formula 1 Management Services has been undertaking a survey on behalf of
BT to assess the commercial advantages of an association with the
BT’s involvement in Formula One is being headed by the group’s head of
strategy and business development, Danny Garvey.
It is not yet known whether Ignite is looking to sponsor an individual
racing team or to engineer a deal to become one of the sport’s
A BT spokesman said: ’Formula One would be a highly appropriate vehicle
for helping to generate an international, and eventually global, reach.’