Camelot has been granted permission to seek a judicial review of
the National Lottery Commission’s (NLC) decision to negotiate only with
the People’s Lottery. However, its request to halt exclusive talks
between Sir Richard Branson’s People’s Lottery and the NLC has been
rejected by the High Court. No date has been set for the hearing.
Rover is re-distributing money from its advertising production budget
into offers on its cars and more media buying. Global marketing director
John Sanders said it was cutting costs by using Rover and M&C Saatchi
staff for its radio voiceovers and avoiding TV work for now. The current
press campaign has ’Let’s put the money into the offer, not the ad’
written across it, signed by chairman John Towers. The company is
offering further reductions on its original 10% price cut.
DDB Worldwide is merging its digital operations to form a new dedicated
digital unit under the banner Tribal DDB Worldwide. The move covers all
its units in the Americas and Asia Pacific, as well as BMP Inter-Action
in the UK, e-scape/Generator in Denmark, DDB Interactive in France and
Spain and Heye New Media in Germany. The agency has also announced a
joint venture with direct marketing agency Rapp Collins to jointly
develop digital CRM operations in Europe.
Bass has appointed Roose & Partners to the creative account for Reef,
its non-carbonated flavoured alcoholic fruit drink, which now sells
around 700,000 cases a year and is worth pounds 15m. Roose & Partners
beat the Advertising Brasserie in a two-way pitch.
Cadbury Trebor Bassett is ploughing pounds 3m into the September launch
of Flake’s first permanent brand extension, Snowflake, a white chocolate
Flake coated in milk chocolate. The campaign, by TBWA, includes a
three-week TV campaign, a 48-sheet poster campaign on more than 3000
sites and product sampling involving 600,000 young women.
Compaq has confirmed that Hamish Haynes has been appointed as director
of corporate communications for its UK and Ireland subsidiary. The
company is still seeking a sales and marketing director to fill his
Microsoft is teaming up with online retailer Amazon.com in a move that
will see digital books available on the internet within months.
Consumers will use a customised version of Microsoft’s Reader software
for downloading and displaying text on a PC or handheld digital
A number of former HTV executives are understood to be lining up a deal
to purchase the franchise from Granada Media. Granada, which is
acquiring HTV as part of its purchase of United News & Media’s ITV
assets, is obliged to dispose of HTV for regulatory reasons. Carlton
Communications is also bidding to buy HTV.
Budget airline EasyJet has failed in its legal bid to acquire the rights
to the domain name www.easy-jet.com. In the latest high-profile instance
of cyber-squatting, the airline was not able to prove, in arbitration,
that the current holder of the address, who runs a business selling
refills for printer cartridges, had no legitimate interest in it.
Sky Sports has appointed Robert Elstone as director of its new football
business unit, with responsibility for developing the broadcaster’s
partnerships with a raft of Premier League clubs. A former Rugby
Football League marketer, Elstone joins from Deloitte & Touche, where he
was latterly senior sports business consultant.
Greene King Pub Company has promoted Adam Collett, its brewing and
brands division marketing director, to the same position in its larger
managed pubs division. His brief is to spearhead growth of the company’s
flagship Hungry Horse brand and pilot a number of new pub styles.
Codemasters, the computer games company, is close to appointing an ad
agency to handle the pounds 1.5m pan-European account for its updated
football management game LMA Manager 2001. The business is being fought
over by Edge GMC and Blue.
Ramada International Hotels & Resorts is launching a new chain of
mid-price hotels for young-spirited travellers. The new Ramada Encore
hotels will include built-in desks and internet connections in its
rooms. Ramada plans to build the first Encore hotel in York.