CNN has pulled the pounds 5m ad task for its main brand out of
Conquest as it concentrates its spend on the launch of its global news
web site, CNN.com.
Last week, CNN appointed WCRS to handle the launch of the site alongside
interactive marketing agency Profero, which will handle online activity.
Offline media remains with MediaCom TMB.
Conquest has worked on CNN’s TV service account since 1997, but will now
be employed on a project basis.
Paul Maglione, CNN.com’s senior vice-president and commercial director,
said: ’Conquest knew the marketing emphasis would focus on interactive
activities in the second half of the year.’
The new web site will provide global news content, but will differ from
the existing CNN site by providing a European, rather than US, bias. An
online ad campaign will kick off in September, followed by
above-the-line in October.
CNN.com is also launching a German language site in October, in
partnership with its German sister channel NTV, and German financial