Clarke Hooper Momentum has promoted Colin Bareham to managing
director. Bareham, who joined the agency in 1993, will work alongside
chief executive Andrew Roberts and creative director Warren Moore. CHM’s
clients include RadioTimes, Posthouse Hotels and COI Communications. The
agency was formed from the merger earlier this year of Clarke Hooper
Consulting and Momentum Integrated Communications.
BT has hired pan-European field marketing agency EMSChiara to its
below-the-line portfolio, particularly field marketing activity, for its
Open World programme. BT will launch a series of national roadshows and
establish a presence in non-traditional retail outlets to drive
awareness of the service. Open World is the internet business division
focused on developing ADSL services, and was formed out of BT’s
corporate restructuring earlier this year.
Lloyds TSB is stepping up its customer relationship management activity
following its announcement of a pounds 16m investment in CRM technology.
The bank is recruiting for a number of CRM-focused posts within its
customer marketing department and will use its new Chordiant Software
products to develop CRM programmes to get closer to its 16 million
customers. The bank said the technology would allow its customers to
interact more effectively across multiple distribution channels.
OgilvyOne is bolstering its CRM offering with a raft of appointments in
the CRM and interactive arenas. Senior interactive consultant Fleur
Evans joins from IMP, where she worked on clients including
LetsBuyIt.com, Mars and Royal Mail. Among the other arrivals are senior
consultant Jeffrey Manning, who joins from Time Warner/Sony joint
venture Columbia House.
Mosaic Group, the marketing services firm, is to launch what it claims
will be the first total field services solution, through FMCG Group.
Headed by chief executive Kate Carr, the company will offer services
from direct marketing to retail execution. Clients include Golden
Wonder, Cadbury and Scottish Courage brands. The new FMCG field
marketing arm will be led by managing director Sarah-Jane Newton.
Dudley Jenkins Consumer Surveys has appointed David Williams-Jones to
the post of managing director following the resignation earlier this
year of Peter Flood. Williams-Jones is the former deputy MD of Trans
National Financial Services.
Nelson Money Managers, the specialist financial services firm, has
appointed CCHM to handle a pounds 500,000 direct mail and national
direct response ad campaign. The firm, which manages about pounds 1bn in
funds, will target 230,000 pre-retirement ABC1s, inviting them to attend
a seminar. Off-the-page national press ads will also feature in the
Ecsoft, the business technology firm, has signed a pounds 4m deal with
web-based service provider MyNet to launch a service which gives
consumers greater control of their personal data. The tie-up will see
both firms working toward offering permission-based marketing solutions
that consumers can use to select companies from which they want to hear.
MyNet offers value-added services via ISPs including Freeserve, which
rebrands products and sells them on to its customer base.
eToll, the consumer commerce solutions provider, has announced a
partnership with Call Center Europe that will offer its clients customer
service support across Europe. EToll clients include American Express,
Fujitsu Siemens and TGI Fridays. Under the deal, Call Center Europe will
offer CRM support across channels, including e-mail and interactive
The call for entries has been sent out for this year’s Royal Mail/Direct
Marketing Association Awards, which will be held in London in December.
The awards are undergoing radical restructuring, with judges reserving
the right to withhold awards for the first time if entries fail to meet
the required standards.