DIRECT: Briefs

Clarke Hooper Momentum has promoted Colin Bareham to managing director. Bareham, who joined the agency in 1993, will work alongside chief executive Andrew Roberts and creative director Warren Moore. CHM’s clients include RadioTimes, Posthouse Hotels and COI Communications. The agency was formed from the merger earlier this year of Clarke Hooper Consulting and Momentum Integrated Communications.

Clarke Hooper Momentum has promoted Colin Bareham to managing

director. Bareham, who joined the agency in 1993, will work alongside

chief executive Andrew Roberts and creative director Warren Moore. CHM’s

clients include RadioTimes, Posthouse Hotels and COI Communications. The

agency was formed from the merger earlier this year of Clarke Hooper

Consulting and Momentum Integrated Communications.





BT has hired pan-European field marketing agency EMSChiara to its

below-the-line portfolio, particularly field marketing activity, for its

Open World programme. BT will launch a series of national roadshows and

establish a presence in non-traditional retail outlets to drive

awareness of the service. Open World is the internet business division

focused on developing ADSL services, and was formed out of BT’s

corporate restructuring earlier this year.





Lloyds TSB is stepping up its customer relationship management activity

following its announcement of a pounds 16m investment in CRM technology.

The bank is recruiting for a number of CRM-focused posts within its

customer marketing department and will use its new Chordiant Software

products to develop CRM programmes to get closer to its 16 million

customers. The bank said the technology would allow its customers to

interact more effectively across multiple distribution channels.





OgilvyOne is bolstering its CRM offering with a raft of appointments in

the CRM and interactive arenas. Senior interactive consultant Fleur

Evans joins from IMP, where she worked on clients including

LetsBuyIt.com, Mars and Royal Mail. Among the other arrivals are senior

consultant Jeffrey Manning, who joins from Time Warner/Sony joint

venture Columbia House.





Mosaic Group, the marketing services firm, is to launch what it claims

will be the first total field services solution, through FMCG Group.

Headed by chief executive Kate Carr, the company will offer services

from direct marketing to retail execution. Clients include Golden

Wonder, Cadbury and Scottish Courage brands. The new FMCG field

marketing arm will be led by managing director Sarah-Jane Newton.





Dudley Jenkins Consumer Surveys has appointed David Williams-Jones to

the post of managing director following the resignation earlier this

year of Peter Flood. Williams-Jones is the former deputy MD of Trans

National Financial Services.





Nelson Money Managers, the specialist financial services firm, has

appointed CCHM to handle a pounds 500,000 direct mail and national

direct response ad campaign. The firm, which manages about pounds 1bn in

funds, will target 230,000 pre-retirement ABC1s, inviting them to attend

a seminar. Off-the-page national press ads will also feature in the

drive.





Ecsoft, the business technology firm, has signed a pounds 4m deal with

web-based service provider MyNet to launch a service which gives

consumers greater control of their personal data. The tie-up will see

both firms working toward offering permission-based marketing solutions

that consumers can use to select companies from which they want to hear.

MyNet offers value-added services via ISPs including Freeserve, which

rebrands products and sells them on to its customer base.





eToll, the consumer commerce solutions provider, has announced a

partnership with Call Center Europe that will offer its clients customer

service support across Europe. EToll clients include American Express,

Fujitsu Siemens and TGI Fridays. Under the deal, Call Center Europe will

offer CRM support across channels, including e-mail and interactive

chat.





The call for entries has been sent out for this year’s Royal Mail/Direct

Marketing Association Awards, which will be held in London in December.

The awards are undergoing radical restructuring, with judges reserving

the right to withhold awards for the first time if entries fail to meet

the required standards.



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