Company facts

Company facts

In 1836, the Birmingham and Midland Bank was established, and became

Midland Bank in 1923. In July 1992 international banking group HSBC

Holdings PLC bought Midland Bank as part of its globalisation plans. It

paid pounds 3.9bn and the takeover created one of the world’s ten

leading banks with total assets of pounds 145bn. Renamed HSBC Bank in

1999, it is the wholly owned UK subsidiary of the HSBC Holdings


Business activities are divided into three areas: UK banking, Treasury

and capital markets, and international banking. The bank has some 5000

offices and operations in around 80 countries, with 1700 branches

throughout the UK.

In February 2000 HSBC reached an out-of-court settlement with HFC Bank

over claims that HFC customers were confused by the banks’ similar


The High Court had dismissed the case in August 1999 as there was

insufficient proof.

In March the bank announced plans to extend its First Direct operation

into an e-bank, Customers will be able to access their

accounts via the internet, mobile phones and telephone.

The business will also expand its portfolio of products to include

credit cards, loans, savings accounts and investments and aims to be a

one-stop web finance house.

According to MMS, HSBC’s top two brand spends in the year to June 2000

were on its financial services (pounds 4,817,985) and mortgage ranges

(pounds 2,818,698).

Operating income: pounds 4,537m

Pre-tax profits: pounds 1,724m

UK employees: 45,700

(Year to 31 December 1999)

Adspend (year to June 2000)

Press: pounds 5,045,448

Outdoor: pounds 2,445,038

TV: pounds 6,480,654

Radio: pounds 419,858

Direct mail: pounds 664,714

Total: pounds 15,055,712

(Source: MMS)

Top marketer: Alan Hughes, head of marketing

Advertising agency: St. Luke’s

Media buyer: New PHD

UK headquarters

27-32 Poultry, London EC2P 2BX

Tel: 020 7260 8000

Fax: 020 7260 6605

Web site:


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