Company facts

Company facts

In 1836, the Birmingham and Midland Bank was established, and became

Midland Bank in 1923. In July 1992 international banking group HSBC

Holdings PLC bought Midland Bank as part of its globalisation plans. It

paid pounds 3.9bn and the takeover created one of the world’s ten

leading banks with total assets of pounds 145bn. Renamed HSBC Bank in

1999, it is the wholly owned UK subsidiary of the HSBC Holdings


Business activities are divided into three areas: UK banking, Treasury

and capital markets, and international banking. The bank has some 5000

offices and operations in around 80 countries, with 1700 branches

throughout the UK.

In February 2000 HSBC reached an out-of-court settlement with HFC Bank

over claims that HFC customers were confused by the banks’ similar


The High Court had dismissed the case in August 1999 as there was

insufficient proof.

In March the bank announced plans to extend its First Direct operation

into an e-bank, Customers will be able to access their

accounts via the internet, mobile phones and telephone.

The business will also expand its portfolio of products to include

credit cards, loans, savings accounts and investments and aims to be a

one-stop web finance house.

According to MMS, HSBC’s top two brand spends in the year to June 2000

were on its financial services (pounds 4,817,985) and mortgage ranges

(pounds 2,818,698).

Operating income: pounds 4,537m

Pre-tax profits: pounds 1,724m

UK employees: 45,700

(Year to 31 December 1999)

Adspend (year to June 2000)

Press: pounds 5,045,448

Outdoor: pounds 2,445,038

TV: pounds 6,480,654

Radio: pounds 419,858

Direct mail: pounds 664,714

Total: pounds 15,055,712

(Source: MMS)

Top marketer: Alan Hughes, head of marketing

Advertising agency: St. Luke’s

Media buyer: New PHD

UK headquarters

27-32 Poultry, London EC2P 2BX

Tel: 020 7260 8000

Fax: 020 7260 6605

Web site:


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer