We’ll give a bottle of champagne to the first randomly selected
entry correctly identifying the company below. It has an advertisement
within the appointments section of this week’s Marketing. Fax your
answers to 020 8267 4504.
The best clue for this week’s mystery company would be that it is
’cleaning up’ in its marketplace.
The company is part of an Anglo-Dutch conglomerate, which in the last
year embarked on an extensive business review and examination of its
brand portfolio. This has seen the company split its business into two
global divisions and refocus its marketing on a smaller number of core
Earlier this month, the company announced that it is to spend pounds
6.5m in support of a new home dry-cleaning product, which allows
consumers to refresh their dry-clean only clothes at home.
Last week’s winner was Nick Hardy of HBA Advertising, who correctly