NEWS: Cityscape turns to B-M to revamp corporate image

Cityscape, the specialist mortgage lender, has appointed Burson- Marsteller to manage an image makeover and is set to hire its first PR manager.

Cityscape, the specialist mortgage lender, has appointed Burson-

Marsteller to manage an image makeover and is set to hire its first PR

manager.



The UK subsidiary of Cityscape Financial Corporation of the US,

Cityscape hired B-M following a wide ranging review of its PR activities

(PR Week, 6 September). The company previously retained Financial

Dynamics, which handled corporate communications for one of its

subsidiaries, City Mortgage Corporation. The new account is worth around

pounds 70,000 in annual fees.



Cityscape executive co-ordinator Malcolm Edis explained that this year

the company had expanded with the acquisition of two companies - J and J

Securities and the Heritable Group of Companies (now renamed Greyfriars)

- and needed to raise its overall profile. He confirmed that Financial

Dynamics had been considered to handle the account along with Polhill

and Ludgate Communications.



‘We decided a change was appropriate,’ said Edis. ‘We were quite happy

with Financial Dynamics, but the company has expanded in the course of

the year and we think it’s time for a new look and a new PR agency.’



Edis added that the company was recruiting a PR manager to work

alongside B-M in-house. An appointment is expected early in January.



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