Cityscape, the specialist mortgage lender, has appointed Burson-
Marsteller to manage an image makeover and is set to hire its first PR
The UK subsidiary of Cityscape Financial Corporation of the US,
Cityscape hired B-M following a wide ranging review of its PR activities
(PR Week, 6 September). The company previously retained Financial
Dynamics, which handled corporate communications for one of its
subsidiaries, City Mortgage Corporation. The new account is worth around
pounds 70,000 in annual fees.
Cityscape executive co-ordinator Malcolm Edis explained that this year
the company had expanded with the acquisition of two companies - J and J
Securities and the Heritable Group of Companies (now renamed Greyfriars)
- and needed to raise its overall profile. He confirmed that Financial
Dynamics had been considered to handle the account along with Polhill
and Ludgate Communications.
‘We decided a change was appropriate,’ said Edis. ‘We were quite happy
with Financial Dynamics, but the company has expanded in the course of
the year and we think it’s time for a new look and a new PR agency.’
Edis added that the company was recruiting a PR manager to work
alongside B-M in-house. An appointment is expected early in January.