Leeds-based Brahm PR has picked up a claimed pounds 250,000-worth of new
business with PR accounts for laminates manufacturer Formica and food
distribution group Booker.
Booker has asked Brahm to work on its fish division, focusing on the
Bluecrest branded processed fish meals.
The aim is to position Booker as an advocate of healthy eating. It also
wants to be seen as an authority on UK and EC fisheries policy and
The work for Formica, previously handled by Communique, involves
promoting the company’s range of laminates and establishing it as the
‘voice of the industry’. Improving dealer relations and preparing for
the 50th anniversary of Formica’s UK launch next year are also part of
The European subsidiaries of US-owned Formica Corporation were acquired
by BTR last year. In May they consolidated their marketing efforts to
launch a single Europe-wide range.
Dennis Kelly, managing director of Brahm, said Formica ‘has gone well
beyond the kitchen’ but is still suffering from ‘an historic image that
belies where it is now. Our job is to get rid of the vestiges of that