NEWS: Brahm scoops Booker and Formica prizes

Leeds-based Brahm PR has picked up a claimed pounds 250,000-worth of new business with PR accounts for laminates manufacturer Formica and food distribution group Booker.

Leeds-based Brahm PR has picked up a claimed pounds 250,000-worth of new

business with PR accounts for laminates manufacturer Formica and food

distribution group Booker.



Booker has asked Brahm to work on its fish division, focusing on the

Bluecrest branded processed fish meals.



The aim is to position Booker as an advocate of healthy eating. It also

wants to be seen as an authority on UK and EC fisheries policy and

conservation issues.



The work for Formica, previously handled by Communique, involves

promoting the company’s range of laminates and establishing it as the

‘voice of the industry’. Improving dealer relations and preparing for

the 50th anniversary of Formica’s UK launch next year are also part of

the brief.



The European subsidiaries of US-owned Formica Corporation were acquired

by BTR last year. In May they consolidated their marketing efforts to

launch a single Europe-wide range.



Dennis Kelly, managing director of Brahm, said Formica ‘has gone well

beyond the kitchen’ but is still suffering from ‘an historic image that

belies where it is now. Our job is to get rid of the vestiges of that

reputation.’



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