NEWS: Brahm scoops Booker and Formica prizes

Leeds-based Brahm PR has picked up a claimed pounds 250,000-worth of new business with PR accounts for laminates manufacturer Formica and food distribution group Booker.

Leeds-based Brahm PR has picked up a claimed pounds 250,000-worth of new

business with PR accounts for laminates manufacturer Formica and food

distribution group Booker.

Booker has asked Brahm to work on its fish division, focusing on the

Bluecrest branded processed fish meals.

The aim is to position Booker as an advocate of healthy eating. It also

wants to be seen as an authority on UK and EC fisheries policy and

conservation issues.

The work for Formica, previously handled by Communique, involves

promoting the company’s range of laminates and establishing it as the

‘voice of the industry’. Improving dealer relations and preparing for

the 50th anniversary of Formica’s UK launch next year are also part of

the brief.

The European subsidiaries of US-owned Formica Corporation were acquired

by BTR last year. In May they consolidated their marketing efforts to

launch a single Europe-wide range.

Dennis Kelly, managing director of Brahm, said Formica ‘has gone well

beyond the kitchen’ but is still suffering from ‘an historic image that

belies where it is now. Our job is to get rid of the vestiges of that



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message