NEWS: Unisys GCS adds GBC to its Euro agency portfolio

Network servicing company Unisys Global Customer Services’ (GCS) is putting the finishing touches to its first European agency network as part of a pounds 500,000 pan-European PR blitz.

Network servicing company Unisys Global Customer Services’ (GCS) is

putting the finishing touches to its first European agency network as

part of a pounds 500,000 pan-European PR blitz.



The company has appointed Grant Butler Coomber to handle the work in the

UK following a five-way pitch against Paragon, Biss Lancaster, DPA and

Unisys’ retained agency Bogard Communications.



GCS’ new European PR manager Imogen Bailey - one of 12 marketing

communications personnel hired by GCS over the summer - confirmed she

had also appointed an agency in France -Clin d’Oeuil.



Bailey added that she is ‘in the process of tying up’ contracts with

Henschel and Partner in Germany, Prime Communications in Switzerland and

Valvuena y Prados in Spain. Pitches are also underway in Italy, Belgium,

the Netherlands and Scandinavia.



PR, said Bailey, will account for some pounds 500,000 of GCS’ pounds 1.5

million marketing budget with the remainder targeted at marketing

communications activities such as customer events and seminars.



A pounds 1.2 billion-a-year business, GCS is one of three new divisions

formed by the restructuring of Unisys at the end of last year in an

attempt to move away from its mainframe roots.



Describing GCS as ‘Unisys’ best kept secret’, GBC account director Chris

Cartwright added: ‘GCS represents a major turn-around story for Unisys

and is the paradigm for the company’s current business transformation.’



Bailey said her aim was to promote the division as the premium supplier

in distributed computing support services.



Unisys’ other two divisions - Information Services Group and Computer

System Group - are currently reviewing their agencies respectively:

Bogard and Manning, Selvage and Lee.



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