Network servicing company Unisys Global Customer Services’ (GCS) is
putting the finishing touches to its first European agency network as
part of a pounds 500,000 pan-European PR blitz.
The company has appointed Grant Butler Coomber to handle the work in the
UK following a five-way pitch against Paragon, Biss Lancaster, DPA and
Unisys’ retained agency Bogard Communications.
GCS’ new European PR manager Imogen Bailey - one of 12 marketing
communications personnel hired by GCS over the summer - confirmed she
had also appointed an agency in France -Clin d’Oeuil.
Bailey added that she is ‘in the process of tying up’ contracts with
Henschel and Partner in Germany, Prime Communications in Switzerland and
Valvuena y Prados in Spain. Pitches are also underway in Italy, Belgium,
the Netherlands and Scandinavia.
PR, said Bailey, will account for some pounds 500,000 of GCS’ pounds 1.5
million marketing budget with the remainder targeted at marketing
communications activities such as customer events and seminars.
A pounds 1.2 billion-a-year business, GCS is one of three new divisions
formed by the restructuring of Unisys at the end of last year in an
attempt to move away from its mainframe roots.
Describing GCS as ‘Unisys’ best kept secret’, GBC account director Chris
Cartwright added: ‘GCS represents a major turn-around story for Unisys
and is the paradigm for the company’s current business transformation.’
Bailey said her aim was to promote the division as the premium supplier
in distributed computing support services.
Unisys’ other two divisions - Information Services Group and Computer
System Group - are currently reviewing their agencies respectively:
Bogard and Manning, Selvage and Lee.