NEWS: PR EUROPE

PARIS: Agency needed for youth festival

PARIS: Agency needed for youth festival



The municipality of Paris and the French youth ministry are seeking an

agency to run public relations for a city youth programme, Fete de la

Jeunesse. The project has already attracted at least six bids from

agencies. The joint PR and advertising campaign carries a total budget

of around FFr3 million (pounds 360,000).



DUBLIN: Two hi-tech wins for Simpson



Simpson Financial and Technology PR has clinched two hi-tech public

relations contracts. Silicon and Software Systems - a subsidiary of

Philips Electronics - and Dublin-based strategy consultancy Prospectus

have signed up the agency to provide media relations support. Both

companies appointed the agency without a competitive pitch. Set up 18

months ago by Edelman Ireland’s former managing director Ronnie Simpson,

Simpson Financial and Technology also counts Hewlett-Packard, Oracle,

3Com and the Irish Association of Pension funds among its clients.



PARIS: Data Networks seeks PR agency



Data Networks, the joint venture technology company, is hunting for a

public relations agency to support its product promotion. Data Networks

is owned by the Alcatel group and Sprint telecommunications. PR work

will focus primarily on raising the overall profile of Data Networks’

work in the telecommuncations field. Earlier this year the company

secured a pounds 1 million systems integration contract from investment

bank Westmerchant. One source claimed that the PR contract could be

worth around FFr556,000 (pounds 65,000). Pitching is due to start in

December.



ROME: Agencies line up for Post Office bids



Italian PR agencies are lining up this month for part of a L630 million

(pounds 250,000) budget contract from the state-run Italian post office,

Ente Poste Italiane. The company is requesting global bids for the work

which will include public relations, advertising, general management

consultancy services and business analysis. The deadline for tenders for

the contract is 2 December. The post office is due to be transformed

into a joint stock holding company in 1998 with nine subsidiary

companies and divisions. Several new postal services are also due to be

introduced.



PARIS: Ministry to reveal agency shortlist



The French Ministry of Tourism is this week set to announce a shortlist

of agencies bidding to handle public relations for a 1997 tourism

promotion campaign. Last year four companies were shortlisted for the

project, but the ministry eventually opted to handle the work itself in

house. At the time, the fee for the project was believed to be worth

FFr 514,000 (pounds 60,000).



BILTHOVEN: Amdahl plumps for Verkroost



Local Dutch agency Verkroost and Partners has been hired by information

technology firm Amdahl Corporation to manage its corporate public

relations in the Netherlands. Based in Sunnyvale, California, Amdahl

offers both hardware and software equipment support to client companies.

In October the company reported third quarter losses of almost dollars 5

million (pounds 3 million).



edited by John-Pierre Joyce



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