ANALYSIS: BIG QUESTION; Would you go against the company line?

The Medical Research Council fired its PR head for speaking out against a BAT donation

The Medical Research Council fired its PR head for speaking out against

a BAT donation



Clive Turner

Tobacco Manufacturers Assoc.



‘If I faced an ethical problem which badly disturbed me I would discuss

it with my organisation’s CEO. If it was seriously different from the

declared corporate policy I would have to consider resigning. What I

would not do is take it upon myself to publicise the dilemma with no

reference to my employer.’



Eric Flounders

Cunard Lines



‘Only those completely without integrity or a sense of morality could

say they would never speak out against their employer. What may prompt

individuals to do that depends on their own principles and the size of

their mortgage. Honouring your principles has a price and the price in

this case is the job.’



David Bryant

Bupa



‘I see the role of a PR person as representing his or her organisation’s

view and that means collective responsibility. Before the organisation

has reached a conclusion on any matter the PR person can have an input

but once the company has made a clear decision he or she must except it.

Companies have a right to expect loyalty in these circumstances.’



Carole Graham

Schering Health Care



‘If I wasn’t happy with a company line and I really felt strongly about

it I wouldn’t work for that organisation. But I am a public relations

professional and am paid to represent the views of my company so I think

you have to divorce your own personal opinion from your work.’



Jane Howard

Leedex Public Relations



‘If, for whatever reason, your conscience is telling you that your

organisation is doing something inappropriate it is your duty to tell

them that. It is up to the individual to decide if they want to follow

the dictates of their conscience. The central question is whom you

express the feelings to.’



Jackie Elliot

Manning, Selvage and Lee



‘‘The purest treasure mortal times afford is spotless reputation...Mine

honour is my life; both grow in one; take honour from me, and my life is

done,’ as Shakespeare said. Or, in other words, yes. If it is something

I believe in strongly I would have to go against the company line.

Fortunately, I work in a company that would never put me in that

position.’





Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers