DIARY: IPR denies re-fuelling ‘demon eyes’ fire with Reform Club feast for Gummer

The IPR is emphasising vigorously that last week’s Reform Club bash honouring Peter Gummer was sparked more by his career of public relations achievement, than the recent peerage, so side-stepping scurrilous suggestions from some quarters that it was commending the ‘negative campaigning’ which critics see as the spur to the gong.

The IPR is emphasising vigorously that last week’s Reform Club bash

honouring Peter Gummer was sparked more by his career of public

relations achievement, than the recent peerage, so side-stepping

scurrilous suggestions from some quarters that it was commending the

‘negative campaigning’ which critics see as the spur to the gong.



Simon Lewis, incoming IPR president, and himself related by marriage to

Labour shadow minister Tom Pendry MP, gamely insisted that the bash had

nothing to do with politics and everything to do with Gummer’s

illustrious career and contribution to public relations.



‘One of the interesting things about the dinner was that it gave Peter

the opportunity to talk about his views on the future direction of

public relations. It was much broader than whether political campaigning

was a good or bad thing,’ says Lewis.



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