The IPR is emphasising vigorously that last week’s Reform Club bash
honouring Peter Gummer was sparked more by his career of public
relations achievement, than the recent peerage, so side-stepping
scurrilous suggestions from some quarters that it was commending the
‘negative campaigning’ which critics see as the spur to the gong.
Simon Lewis, incoming IPR president, and himself related by marriage to
Labour shadow minister Tom Pendry MP, gamely insisted that the bash had
nothing to do with politics and everything to do with Gummer’s
illustrious career and contribution to public relations.
‘One of the interesting things about the dinner was that it gave Peter
the opportunity to talk about his views on the future direction of
public relations. It was much broader than whether political campaigning
was a good or bad thing,’ says Lewis.