Richard Strange, partner of Midlands agency Ocean Blue PR, had to do a
bit of fast talking to the boys in blue last week.
It all started when clients Nick Pili and Marcus Markou decided that, to
publicise the launch of their new magazine Businesses and Premises for
Sale, it would be a good idea to (literally) float shares for the
publication, by putting them in helium-filled balloons and releasing
them outside London’s Royal Exchange. Anyone who found a balloon would
then become an instant shareholder, owning one per cent of the title.
Come the day of take-off, when Strange and clients arrived at the anti
terrorist cordon which surrounds the City, they were stopped by police
understandably suspicious of three blokes in a car at 8am.
Everyone piled out of the vehicle, feeling pretty smug, until they
heard: ‘Excuse me Sir, can you explain this?’ from a bobby leaning over
the open car boot. The said copper was looking at a helium canister,
ready for filling balloons, which had BOMB stencilled in large black
letters on the side.
An embarrassed Strange tried to explain away the canister - a prank by a
still unidentified staff member - to his clients and the policeman. ‘He
didn’t find it very funny,’ Strange remarked.